When Will Foreign Trade Enterprises Stop Eating "Bread Crumbs"?

Management and

"Among the more than 10 thousand foreign trade enterprises in Ningbo, many are in the" 1 "by Professor Lang Xianping, while the" 6 "of the high-end industrial chain, such as product design and terminal retail, are firmly controlled by foreign businessmen, and the enterprises get little cake.

Ding Haibin, deputy director of the Municipal Bureau of foreign trade and economic cooperation, sighed.

On the world cup in South Africa, the total export volume of China's "huahuazera" is as high as 20 million US dollars, but Ninghai Ji Ying plastic products factory and other enterprises are earning 5% of the profits because they are at the lowest end of the whole industrial chain.

Statistics show that from 2002 to 2010, the profit margin of the World Cup "made in China" dropped from 30% to about 5%.

"During the processing of the world cup sponsorship Shang Dynasty, we only had bread crumbs."

The person in charge of a foreign trade enterprise ridiculed.

"Yong enterprises"

How to get rid of the simple OEM and extend to the high profit industrial chain is an urgent problem in the pformation and upgrading of Ningbo's foreign trade.

Reporters found that in the process of cooperation with foreign customers, more and more foreign trade enterprises in our city began to wake up and started the battle of bread defense.

"If we had applied for a patent and a brand, the export price of the" tile Valley "could be maintained at least 3 yuan per yuan, and we could make 1 million yuan instead of 100 thousand yuan.

After the world cup, Wu Yijun set his sights on the emerging domestic fans market, and was busy launching new products and began to register his trademark.

Noble and Dahua Electrical appliances are eyeing the high profit of product design.

"The export price of our own sweater is nearly 10% higher than that of our domestic counterparts, and the orders from foreign customers are still in flux. Even big companies such as Mercedes Benz and BMW have given us the order of sweater clothing."

Zhu Xudong, assistant general manager of Noble clothing company, said that now they ODM (commissioned design, production).

Extensive and powerful foreign trade enterprises have gone ahead, and have tried to establish independent marketing channels overseas, including the establishment of exclusive stores, rental of shopping malls, and the preparation of overseas wholesale centers.

"In the international industrial division of labor, Ningbo's foreign trade enterprises are adjusting their roles and changing them, rather than just being satisfied with the" breadcrumbs "which are far from the value of their labor.

A long-term international trade research expert thinks so.