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Jin Hu Knitting: Independent Design Of &Nbsp; One Shot.

2010/7/26 20:51:00 174

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Shaoxing

Chen Qian, general manager, is receiving a buyer from Korea.

"He was introduced by a friend, because he liked the design of our company and chose fabrics and patterns for next spring."

Chen Qian told reporters.


In the company's sample showroom, reporters saw thousands of flower shaped products.

Nearly 1000 square meters of exhibition hall is surrounded by samples.

Most of them are new patterns designed by the company, but most of them are made into garments and exported to Italy, Europe, the Middle East and other countries and regions.


Three years ago, like most knitting enterprises, Jin Hu

knitting

Mainly engaged in processing samples for guests.

gourd

It is not easy for enterprises to earn much money, and often because they are not motivated to pay their debts.


To change passivity into initiative, product innovation is the key.

Therefore, Chen Qian started a reform within the enterprise, encouraging all employees to innovate their thinking and design flower patterns independently.

For this reason, he also went to South Korea for many visits, and established cooperative relations with local famous design companies, and bought them the latest tricks every year.

Chen Qian said that for the first time, he spent about 100000 yuan to buy 40 flower pattern drawings. Many people in the company thought it was not worth it. But according to these original and original patterns, the company designed hundreds of fabrics and fired a gun in the market.


Chen Qian, who had tasted the sweetness, decided to "grow his own gourd" from now on. He specially invited a pattern designer to work with a famous manuscript company in Keqiao. The designer of the company worked for a long time in the manuscript company, and the salary was paid out by Chen Qian. But the designer must draw the information of the enterprise, customer and market in a timely manner and make it to the enterprise by modifying the manuscript company experts.


Chen Qian is sent to the customer again, so that although it costs more energy, it gives customers a brand new feeling.

Now, more than 40% of the annual sales of the company come from independent design, and this proportion is increasing by about ten percent every year.

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