From "GPS" To "DNA" (2)

The "matching" of the wholesale system is a clothing sales system dominated by production enterprises. Therefore, whether they are ordering, exhibition or exposition, they are mostly led by enterprises, acting as means and taking goods as their purpose.

Under such circumstances, in addition to a few brands such as YOUNGOR, seven wolves, Bosideng and other large garment enterprises can build up brands, the majority of small and medium-sized garment enterprises and agent dealers can only enter a relatively mixed, low-end professional market platform and channel, with "inventory" as their last "bottom line".

Facts have proved that clothing brand is not only related to garment enterprises, but also closely related to the image of a country and the quality of the overall garment industry.

France and Italy clothing brand is the integration of the overall quality and independent brand, it is difficult to imagine, if more than 95% of Chinese clothing belongs to the low end, then where can the 5% high end? That is why Chinese clothing is difficult to produce a line of international brands.

It can be seen that improving and upgrading the brand and quality of garment market is not only the work of the clothing market itself, but also the national strategic needs of China's garment industry.

At the same time, the wholesale system of the clothing market has begun to become confusing. For example, the traditional Humen women's clothing market representative -- Fu Min fashion city, but around the "enriching people" brand, there appeared "Fumin fashion city, fuming clothing business center, rich people's name Shopping City, Fu Min dress twin city, Fumin International Trade City" and five sons d'enke. I'm afraid that "GPS" also began to fail.

The core of upgrading and improving the brand and quality of garment market is to subvert the terminal and channel mode of traditional clothing market.

If we regard the clothing market as a platform, in the past, more clothing companies will take advantage of the "wholesale" clothing of the clothing market, and in the future, clothing purchasers will "buy" clothing through the clothing market channel.

The "DNA" of clothing procurement is a procurement chain for buyers to "match, match, configure and distribute". It is a procurement system that focuses on "space buyers", "brand, Internet search, chain and matching". It considers the "face" and "body" of the market, so it is difficult to be restricted by business circles and competition.

For example, Shanghai World Trade mall is located in a separate and relatively closed non commercial circle. It is precisely because of their unique "DNA" system that it has become the best place to attract buyers and buyers at home and abroad.

In Shanghai World Trade mall, not only can we purchase the required garments, but more importantly, we can start with the "DNA" of looking for clothes, find the information and services of clothing purchase, make purchasing become happy and creative, simple and romantic.

The "matching" of purchasing system, from "wholesale driving" to "purchasing driven", is more about how to promote the integration and matching between buyers and wholesalers with the help of buyer system.

Around the "DNA" procurement chain: let the terminal be at hand, let the channel colorful.

For example, the Shanghai international fashion and fashion exhibition will gather many innovative, creative and market potential brand businesses and agents, franchisees and shopping malls and other professional buyers. The organizers will actively open up trade channels for both sides, and build a personalized, stylish and internationalized green and harmonious fashion sourcing platform.

The era of "I exhibition, you see" is coming to an end. UNIQLO's flagship store mode, ZARA's "fast fashion" mode, Mebon's "double brand" mode, and VAI's "interactive network" mode are exactly the portrayal of "procurement" to promote "terminal" and "terminal" to promote "manufacturing"; and the "small batch, zero batch, scattered batch" brought by the "wholesale sale" trend and the wholesale e-commerce business are also giving birth to the "Yintai department store developing e-business -- Yintai Hui", "Guangzhou Meijia International Garment City Innovation fifth generation market - entity + shop", "China Textile Center garment city expand the creative field - the designer's home" and so on.

Perhaps these models now seem to be just concepts. Perhaps these formats are still just embryonic form, but who can deny that these models will not be the Alibaba of the year.

We are in a new era of change in the clothing market.

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