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Help 2010 "Harmonious Development &Nbsp, Hand In Hand Breakthrough" Winter Product Order Meeting

2010/7/2 17:28:00 93

On the morning of June 28th, the 4 day Hongkong Gang's New Winter 2010 order will be held in Quanzhou Lake Beauty Hotel.

Hou Binghui, general manager, Hou Jingguo, chairman and general manager of gang Deng Shoes Co., Ltd., Nanan, Fujian, attended the meeting with agents and distributors from all over the country. And we explored the new strategy of helping to develop the brand in 2010.

Help 2010 "harmonious development hand in hand to break through" winter product order meeting

It is understood that this winter

Order-placing meeting

The gang has launched four mainstream products: the "shadow of the shadow" series, which enables children to feel full of domineering and dynamite; the "urban road" series focuses on describing leisurely leisure; "naughty boy" series vividly depicts the innocence and individuality of children; the cool city series focuses on personality fashion and cool dazzling.

The rich style, the changeable shape, the dazzle color and the fusion of high quality selected materials have staged a new gluttonous feast for helping partners. The strong fashion Corps once again showed the strength of helping the brand.

Nanan City, Fujian

Gang Deng

Hou Binghui, chairman of shoe industry Co., Ltd.

Technological innovation helps boost benchmarking brands

As a leading brand of China's children's shoes industry, helping children shoes for years has persisted in adhering to the brand development path of technological innovation.

From the 1991s "ring lantern" technology to the 2002 "multi-function anti-skid" technology, as well as 2005's "antibacterial and deodorizing" technology......

More than 20 patents have created a history of technological innovation to help 30 years.

Hou Binghui, chairman of the board, said at the meeting: "helping the brand development for 30 years is a 30 year hand in hand with agents and distributors, and also a 30 year of technological innovation.

In the face of the challenges of the market, bang Deng will use technological force to innovate products, create brand with science and technology culture, and strive to build the first brand of China Youth Sports.

It is understood that, after helping Deng has carried out in-depth cooperation with China leather and footwear industry research institute, and founded the Chinese student sports shoes research center.

Hou director revealed at the meeting that in the future, he will continue to increase investment in shoemaking technology research and development.

Explore the new business mode of "shoes and clothing integration"

If technological innovation is the thrust to help this boat, then

Marketing

The mode is its sails, and its long voyage depends on the healthy development of marketing mode.

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Hou Jingguo, general manager of Fujian Nanan Gang Deng Shoes Co., Ltd.

Exploring the new business mode of "shoes and clothing integration" is the highlight of this meeting.

General manager Hou Jingguo pointed out: "children's shoes store has become the homogenization of another period, and the operation mode of children's shoes and clothing integrated stores and children's life experience museum will become the most important business mode in the future.

Although it is still in its infancy, the integration of shoes and clothing will become the mainstream in the future.

He said that in the face of the crazy invasion and suppression of international brands, most of the domestic children's shoes brands are still at low level price competition and channel competition, and lack of effective commercial operation mode of grafting.

As a benchmark for China's children's shoes industry, Banden should take the lead in holding up the banner of brand development, explore new business operation mode, and drive the channel power through brand power, drive the terminal sales force through brand image, so as to realize the harmonious development of helping brands and distributors.

In addition, Hou general manager explained the marketing plan for the second half of 2010 to all of you.

First, increase brand publicity and enhance brand awareness.

In the second half of the year, gang Deng will assist Hunan, Anhui and other regional agents to invest in TV advertising. With the help of the "help Deng Cup" Youth Table Tennis Championships, expand the influence of helping the brand in the young consumers; secondly, increase investment in science and technology research and development, and introduce foot scan technology, further cooperate with the Chinese leather and footwear industry research institute; third, strengthen the planning and development of the terminal mechanism.

In the southern part of Fujian, there are more than 3 stores in the southern part of the gang, which are now being renovated in the downtown area of Quanzhou.

Under the new economic environment, children's shoes are facing a new round of strategic pformation, and the key to successful strategic pformation lies in outstanding market performance.

Helping to drive the marketing mode under the guidance of the "new strategic pformation", marking the beginning of the brand marketing era.