World Cup "Confrontation" Clothing Enterprises "Sniping" 2

Apart from sports brands, clothing brands will not miss the most important events in the world's first sports.

Many brands have launched the world cup inspired products, such as ZARA, the world cup's newest male T-Shirt, including DavidBowie's T-Shirt series; PaulSmith and PullandBear have related men's T-shirts, and even Crawford put out all kinds of national flag socks; and Umbro has played the idea of the wife's group, invited the world cup member of the national team's wife or girlfriend to shoot, sexy and fashionable display will definitely let the female fans pay the bill.

Luxury brands: the three generation of ball players

Compared to sports brand melee and clothing brand PK, the combination of luxury brands and the world cup will not be so simple. The LouisVuitton that just continued to win the most valuable luxury brand in the world is naturally great. Bailey, Maradona and Qi Dan gathered together to shoot advertisements for table football.

What is more interesting is that Louis Vuitton grabs his travel concept and luggage features, and makes a box for releasing the Hercules trophy for the world cup. The trophy will float across the sea in this box. On the day of the finals, the legendary star will open the box and take out the trophy in front of the one billion audience. What kind of exciting scene will this be?

Vision: "borrow the ball to market" business opportunities.

Actually, the World Cup brings us not only a competition, but also a business opportunity.

All kinds of efforts for garment enterprises: whether they are developing new fabrics, or crazy advertising tactics and endorsement activities, must be reflected in the market as the result.

Therefore, the final marketing and market acceptance of products is the yardstick of this "sniping war".

There are seemingly endless opportunities to "borrow the ball to make the market".

Only when we seize the opportunity and seize the opportunity can we win a share in the unlimited market.

"Confrontation", "sniper" and brand are all "Crazy" in the world cup.