Looking At China's Confidence From 4 Trillion: The Role Of CHIC Under The Global Financial Turmoil

4 trillion, it is not a simple number 4 trillion. It is not just a group of astronomical amounts of money for an ordinary person, but also a strong expression of firm belief and firm confidence in the future development of China's economy. At present, global economy is changing the world profoundly in an "alternative" way, though its means are somewhat difficult to accept. In recent months, people who are ignorant of economics may soon grow into "experts". For the first time in many lives, many people cast their sights on the old roadway called Wall Street. The whole process is like a Domino domino game, and the first one is the Lehman Brothers, the US investment bank of the past century, which is shocked by the global financial community. When all the people had not yet seen the incident, European and American banks, investment banks, insurance and other financial institutions were in urgent need, and the means of capital injection, equity participation and interest reduction were followed. Overnight, Wall Street has become the eye of the global financial crisis, but at the same time it seems to be the headquarters of saving the world financial system. Everyone seems to be able to feel the precarious situation of the storm. The crisis is coming. And came quite quickly. The crisis spreading from the virtual economic field quickly spread and spread to the real economy. Up to now, the global financial crisis has not only become the biggest political issue, but also caused great concern to the general public because of the national economy and people's livelihood. Especially for the labor-intensive industry, textile and garment industry, the crisis brings many difficulties to the survival of many small and medium-sized textile and garment enterprises. In November 5, 2008, Premier Wen Jiabao chaired a State Council executive meeting to determine the ten measures to further expand domestic demand and promote economic growth, including increasing infrastructure construction, accelerating independent innovation and structural adjustment, implementing value-added tax reform and increasing financial support for economic growth, and projected a total investment of 4 trillion yuan by the end of 2010. This is a large-scale economic stimulus plan implemented in China since 1998. The direct purpose of this plan is to fight against the global financial crisis which is becoming more and more serious, and urge domestic industries to get rid of the shadow of growth attenuation quickly and return the national economy back to the track of healthy and efficient development. The underlying meaning is to make a decisive adjustment to the overall economic structure through expanding investment and stimulating domestic demand market by taking advantage of the changes in the external environment of the world, and to achieve industrial upgrading, optimize the layout of the industry and enhance the level of independent innovation as the ultimate goal. The central government has always attached great importance to and support for the textile and garment industry represented by labor-intensive industries. In October 2008, Premier Wen Jiabao pointed out that the textile and garment industry is a pillar industry. The government should give support to it and propose that financial institutions should increase their tilt towards SMEs. This obviously brings good signals to the textile and garment enterprises which are troubled by financing for a long time. In order to ease the export pressure of the textile and garment industry, the state also raised the export rebate rate of textile and garment products in 2 consecutive times in August 1, 2008 and November 1st, greatly alleviating the biggest survival problem of the industry - lack of funds, bringing a warm current to the enterprises in the cold winter. It is thought that 4 trillion, to boost the economic plan and stimulate domestic demand, is to create an opportunity for the rapid development of China's clothing brand in the new era. From this perspective, 4 trillion investment is not only a powerful means to further promote economic development, it will stabilize market sentiment to a greater extent and rebuild China's confidence. 4 trillion. The crisis is only a trigger for a comprehensive warning. The spread of the crisis has only accelerated the pace of the adjustment of the textile and garment industry. In fact, the "forced mechanism" has brought about a rare industrial upgrading and structural adjustment opportunity for the whole industry. Since the subprime mortgage crisis in the United States, China's textile and garment industry has shown signs of recession. The impact of the global financial crisis on the textile and garment industry is enormous. While the central government launched the 4 trillion "economic revitalization plan", its fundamental purpose is to stimulate domestic demand and create employment conditions, thereby enhancing people's consumer confidence and reversing the adverse effects of foreign trade setbacks on the overall economic situation. This is especially important for the small and medium enterprises occupying most of the textile and garment industry. Through the construction of the domestic market, enterprises can not only make use of the transformation of the two markets, relieve the pressure of operation, but also "sit longing for Sichuan", enhance their ability to anticipate market changes, and find business opportunities more sensitively. In the outline of the future economic blueprint, the central government specially asked all levels of government finance to tilt towards small and medium-sized enterprises, and relaxed the lending conditions of financial institutions. It not only showed the consistent ruling concept of people's concern for people's livelihood, but also had a long-term vision for development, creating a relaxed external environment for enterprises to enhance their strength and complete industrial upgrading. This is actually the most direct and effective support measure for textile and garment enterprises which rely heavily on loans to maintain the capital chain, and is also the biggest positive for the whole industry to strengthen confidence. We can say that the central government promptly and resolutely issued a series of proactive fiscal policies, which is conducive to the active adjustment of enterprises in the implementation of the largest scale economic revitalization plan in the history. Specifically, it includes stripping the marginal business burden, lightening the tax burden of textile enterprises, increasing investment and accumulation of enterprises, shifting the strategic focus of development, concentrating on strengthening core businesses, enhancing the competitiveness of enterprises in the domestic and international markets, upgrading the level of technological innovation, developing new products with high added value and enhancing profitability. All these are important for small and medium-sized private textile and garment enterprises. Du Yuzhou, President of the China Textile Industry Association and China clothing association, pointed out: "the pain now is the pain in ascension, not the pain of decay." He believes that the current situation should be viewed in the context of the macro economy of the world. The current difficulties are not the difficulties of the textile industry, nor the difficulties of a Chinese country. The current difficulties are challenges, but also opportunities. At present, for the whole industry, the "economic revitalization plan" of the 4 trillion investment and the "forced mechanism" of the financial crisis have played a dual role. Enterprises must strive to cultivate their ability to resist risks and adapt to pressure, work hard in science and technology, brand, quality, rapid response, build a positive interaction between inside and outside, seize the opportunity of the world textile industry structure, enterprise structure and profound adjustment of international relations, and move from the low end of the transnational industrial chain to the high end. This is the only way for the textile and apparel industry to pass the severe winter and then to take the crisis as an opportunity to achieve greater development. We can say that the crisis is only a trigger for a comprehensive early warning, and the spread of the crisis has accelerated the pace of adjustment in the textile and garment industry. CHIC will give the industry the best feedback. It will highlight "China's confidence", accelerate the process of industrial upgrading and brand upgrading, and achieve "adverse market appreciation", which will be the most profound feedback from CHIC2009 to the development of industry in 2009. When it comes to upgrading and adjusting the textile and garment industry, we cannot fail to talk about China International Clothing and Accessories Fair (CHIC). The China International Clothing and Accessories Fair (CHIC), CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of international trade promotion, was founded in 1993 and is held annually in Beijing. Since its inception, it has played the role of expanding the platform for the exchange of enterprises, reflecting the basic features of the industry, and on the other hand, it has also played an important role in promoting the strategic transformation of the industry by standing at the height of marketization and internationalization. CHIC maintains the honor of the most influential and influential clothing professional exhibition in Asia and has become one of the world's leading fashion professional exhibitions. Up to now, CHIC has gradually developed into a platform for resource integration of Chinese and foreign garment industry. On the basis of outstanding achievements and accumulated experience, the seventeenth China International Clothing and Accessories Fair (CHIC2009) will be held from March 26, 2009 to 29 at the China International Exhibition Center, Beijing. In the context of the continuous spread of financial crisis, transformation is an inevitable choice for CHIC. The acceleration of industrial upgrading and brand upgrading to achieve "adverse market appreciation" has undoubtedly become the most clear goal of CHIC2009. It is learnt that "CHIC" will further build itself into the most forward-looking information intelligence, business opportunity, exchange and sharing fashion exhibition brand in the fashion industry, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries. In a sense, the central government launched the 4 trillion investment banquet not only to alleviate the impact of the global financial crisis on the real economy, but also to save time. It is more important to build confidence and take the opportunity to change the backward production mode and complete the industrial upgrading and transformation at the least cost. Textile and garment industry is a typical representative of labor-intensive production capacity. Therefore, whether or not we can keep pace with the basic ideas of deepening the reform of the Central Committee with the fastest speed will become the key to whether we have the opportunity to occupy a favorable position in the future. CHIC has a natural platform advantage in introducing wisdom and guiding industrial development. By introducing advanced international experience and organizing forums and lectures, we will combine useful ideas and ideas to clear up ideological obstacles for technological innovation and upgrading of industrial structure, so that entrepreneurs can cheer up. CHIC organizer said that in 2009, whether the objective economic and industrial structural adjustment needs, or subjective change needs, the concept of "value appreciation" will be highlighted in 2009. As a fashion brand with the most fashionable experience, the most commercial value and the most influential industry and social influence, the CHIC2009 will adhere to the "promoting brand value enhancement" as the core, taking "professional service, brand service and comprehensive service" as the aim, and enter the new era of the transformation of stereoscopic integration mode, and further promote the value creation and value promotion of Chinese and foreign clothing and apparel brands. CHIC2009 will innovate in the form of organization and presentation, increase the intensity of brand communication, strengthen professional trade and business services, enrich related cooperation among all kinds of elements, introduce the concept of cross-border integration, and integrate supporting resources. From the culture, independent innovation, science and technology, marketing, brand strategy and other aspects to create brand display effect, so that its market development function to a higher level, to show a higher level of brand capability. It is understood that at present, not only many excellent and new fashion brands have already hit the CHIC2009, but also the leading brands of YOUNGOR, Shanshan, Bosideng, Shun Mei and other garment industries will continue to participate in the exhibition this year, and will even increase the scale and launch a "heavy attack". CHIC2009 has undoubtedly become the best stage for enterprises to show confidence and show their determination. International experience, we have no reason to be unconfident. We have no reason to be unconfident. In the face of the financial crisis, many famous international fashion brands are optimistic about China's huge potential. Its brand activities in China are still going on under the financial turmoil. It is foreseeable that the financial turmoil will bring the Chinese garment industry to the international fashion industry quickly. In the special period of the spread of the financial crisis, in November 14, 2008, the world famous fashion brand Versace (Versace) from Italy, the front door 23 of Beijing, China, the site of the United States envoy of the original Qing Dynasty, and the secret meeting between Kissinger and Zhou Enlai before the establishment of diplomatic relations between China and the United States, and the latest fashion landmark from the Tiananmen, launched the launch of the 2009 spring and summer clothing series for men and women, show. According to media reports, this is the fastest and complete follow-up of mainland China and the four leading fashion week cities in the world (Paris, London, Milan and New York). In 2008, Versace sold nearly $70 million and focused on the Asian market, hoping that the latter could replace the United States as its second largest market in the world. Obviously, the growth of the mainland market gave them the desire to generate this desire. Versace opened the first exclusive store in Shanghai in 2005, now the number is 18, and there are 9 new stores opened in 2008. "We hope to achieve the goal of opening 25 direct outlets in China in 2009, which is a big plan." Versace group CEO Giancario Di Risio bold words "coming to China every year to show." It is not hard to see that he really saw the great potential of China's future development and really saw the strong strength of the Chinese economy in the next round of growth. There is no reason why we should not be confident, and there is no reason why we should not be confident.