Hangzhou Women'S Silk Dress To Build An International Platform

　　因为丝绸，成就了杭州的丝绸女装，秋水伊人、江南布衣、浪漫一身、蓝色倾情等杭州女装品牌享誉全国。

Nevertheless, there are still many men exclaim: shopping with their wives or girlfriends, they are always shuttling in the various brand counters on the floor, but there are not many choices for men.

Why businessmen have always fixed their eyes on women.

Some stores in Hangzhou City, most of the layout of the store is almost the same: the first floor is cosmetics, the two floor is the popular Museum, the third floor is the female fashion Pavilion, the four floor is the metropolitan ladies hall, the five floor is the leisure brand and the sports brand, and some of them may also have restaurants, electric amusement parks, and movie and TV cities.

So the number of men's floors is very small.

I'm afraid this situation will soon change.

The men's clothing base built by Hangzhou Hongfeng Investment Co., Ltd. has entered Hangzhou's public view. Businessmen always keep a close eye on women's pattern, and may break an exception in Hangzhou.

    　　投资就要降低风险

Fresh, stall selling and property rights.

The Sijiqing business circle, which converges 15 markets, is the Hangzhou garment industry circle. There are China spinning center, one Chinese women's wear street and the cradle of fashion designer, 116 cultural and creative industrial park.

There is only one street between the international market and the Sijiqing fabric market.

Although it is drizzle, the fabric market in Sijiqing is still crowded, and there are many buyers and sellers coming and going internationally.

From the first floor to the five floor, the shops of all the merchants in the shop are clean and bright. The floor is spotless. The clothes in the window are all hung up. Men's models are dresses, and the shops are busy tidying up their clothes.

It makes people feel like a big shopping mall rather than a wholesale market.

It is understood that in addition to the clothing store, the international remaining floor is mainly a property show hall with clothing display function, which will gather men's clothing brands from South Korea, Japan, Hongkong and other parts of the country.

It is reported that this property exhibition hall is unique in Hangzhou.

The so-called property right, that is to say, the more than 200 large shops in the whole building of the international housing estate have property rights certificates.

As long as you manage well, you can sell this shop to you, which reduces the investment risk of merchants.

   　　 陪老婆逛店不会再烦

Please stay, man's mind must be thorough.

When it comes to men's clothing, people who are familiar with the clothing industry will think of "red gang", such as YOUNGOR, Shanshan and Luo Meng. They will think of the "Min faction" of seven wolves, Li Lang, Jin Ba, and gifted scholars.

"These men's clothes are basically business men's clothing. They do not belong to the scope of our business. Our target consumers are targeting the huge group of post-80s and post-90s."

Market operators say so.

It is understood that the location of international positioning is 80, 90 after the leading leisure men's wholesale and retail sales, the idea of differential competition is very clear.

Looking back at the history of leisure wear in China.

Entering the 90s of last century, Giordano, JEANSWEST, burglung, Baleno and others, with Hong Kong background, took the lead in entering the Chinese mainland market, bringing leisure waves and popular pursuit among young people. Chinese casual wear ushered in the era of "Hongkong brand".

After more than ten years of development, mainland China casual wear has rapidly developed a number of domestic brands such as Metersbonwe and YISHION. Casual wear has gradually entered the era of "domestic brand".

In recent years, ZARA, H&M, C&A, GAP and other foreign fashion brands have been stationed in China. Sales in Shanghai, Beijing and other big cities have been frequent, and the pace of expanding the Chinese market has been accelerated. The leisure wear market will soon face the "third generation" competition.

It is predicted that the competition for casual wear will be intensified in 2010.

In Hangzhou, when it comes to clothing, many people first think of Hangzhou women's clothing, because Hangzhou women's silk dress has gradually formed a climate.

And what about men's wear in Hangzhou?

Basically, the foreign monks chant chanting.

At present, there is not a large-scale menswear base in East China.

The platform for Hangzhou to build land international is aimed at achieving differential competition and aiming at the handsome young people.

The plan shows that Brazil restaurant, leisure coffee bar and Chinese tea shop will be introduced to create a multi - nutritious "fishing ground" in order to attract large customer groups, form the influence of fashion trend, and eventually form a healthy fashion life style.