Semir Works Hand In Hand To Create Steel Trend

The Hollywood blockbuster "Iron Man 2", which will be released in May this year, is indeed the most powerful superhero movie in history. The movie has not yet been released, and Chinese fans have more expectation. On the official website of "Iron Man 2", except for a large number of foreign brands that you have heard or heard of, the Chinese and English Logo, which is familiar with the Chinese young trend brand "Semir", has also appeared in a prominent position. It has become the first fashion brand to cooperate with the Marvel Entertainment.

A few days ago, Semir MARY ZOPHRES, the key figure in the cross-border cooperation between Semir and Iron Man 2, unveiled the mystery for us in the interview.

　　揭幕森马与《钢铁侠2》设计师合作服饰

MARY ZOPHRES, a famous Hollywood costume designer who has been known as the terminator of the devil, cat and mouse game, happy pit station and Oscar nominated blockbuster "serious man" this year, has been the costumes of the famous Hollywood costumes designer, MARY ZOPHRES, who is the key figure in the collaboration between Semir and iron man 2.

MARY ZOPHRES said excitedly when talking about this cooperation: "as an important role that can help the story narration and character shaping of the movie, it plays an important role in promoting the development of the story. It is self-evident that many of the leading characters wearing the iconic costumes become the symbol symbols of the film and remembered by the fans. This time, Semir has great enthusiasm for the costumes of Iron Man 2, pforming the original superhero (super hero role) into a series of ready-made clothes, which can make more ordinary people feel the fashionable charm of the movie costumes, which makes me not Chang Xingfen.

I hope these clothes will be more confident and fashionable for Chinese fashionable young people when they wear them.

This coincides with Semir's brand spirit of "wear what, tide me."

I believe that with the release of Iron Man 2, the "steel storm" which combines high-tech elements and fashion elements will shine brilliantly in this year's fashion trend.

　　森马将独家发行《钢铁侠2》特别版服装，“钢铁风潮”汹涌来袭

In this collaboration with Iron Man 2, in addition to launching a series of costumes featuring iron man elements, Semir also designed special edition products with MARY ZOPHRES, a Hollywood designer, using MARY ZOPHRES in the blockbuster design for the stars, integrating into Semir's fashion dress, creating a unique fashion personality.

In order to be consistent with the avant-garde style of the movie, the Iron Man series launched by Semir is not only leading the trend of exterior design, but also fully considering the continuation of the costume styles of the protagonists in materials and technology, combining the high-tech elements with fashion elements, focusing on innovative technology, thus showing the concept of "high-tech steel storm", such as T-shirt derived from the actor Toni Stark's racing suit, which is in line with the style of the film.

In order to celebrate this cross-border cooperation event, Semir, on the first day of the film premiere in May 7th, will issue a series of special costumes for Iron Man 2 in addition to China's Film Group Corp and paramount company's grand official Chinese premiere in Shanghai.