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Creativity Without Shoes And Shoes, Landing In Mainland China

2010/2/11 15:35:00 43

from

International top trend

fashion

shoes

Royal Elastics was held in Guangzhou.

Art. Harmony.

"The party opens a new chapter in the blending of Royal Elastics and art.


According to introduction, Royal Elastics (

皇家橡皮筋)已确定将于今年年底正式登陆中国大陆。由此,关于Royal Elastics的无绑带的神秘色彩引发了中国潮流界的强烈关注。 


  突破性原创——异类的诞生


Royal Elastics was absolutely different from shoes at the beginning of its birth.

The twenty year old Tull Price and Rodney Adler chatted happily and aimlessly at a disco party in Sydney. The topic did not know how to jump, and she said, "Why are there no rubber bands on the shoes?"

At that time, all shoes were not designed like this. Why not?

The design of the rubber band can make shoes more convenient to wear off, and it does not need complicated shoe lacing at all. It will not be embarrassed to find the shoelace scattered on the half way, or even completely avoid the embarrassment of stepping on the shoelace to make himself stumble.

To think about it, wearing shoes is the fastest and convenient way to walk directly. This is the best partner of a dynamic family.


Sure enough, the successful development of closed elastic shoes without bandages has completely pformed the street market and triggered a series of imitation.

In addition to the original design of no shoelace and a variety of elastic system classic design, the new design, the shoe masks have varied styles and colors each season, with the current hot trend color, which is loved by the young people who love street culture and have high sensitivity.

fashion

Gym shoes.

The brilliant idea of the trend youth gradually became the global popular brand in its persistent pursuit, and the Royal Elastics trademark has become a symbol of comfortable and safe innovative elastic shoes since then.


  街头文化与潮流艺术的推动者


With its strong style, Royal Elastics constantly challenges the inherent norms and becomes a subversive in the field of sports shoes.

Since the establishment of the brand, Royal Elastics has always been street art, especially the supporters of graffiti.

Over the years, Royal Elastics has sponsored world-wide activities such as StreetWise (street Intelligence) and OneDot Zero (1).

In addition, Royal Elastics has also been launched.

Independent brand

Activity "DekArt".

Whether it's a new and new artist or a famous artist, DekArt activities encourage them to express themselves in a unique way.


   本系列主题为HOMOGENY,原意为“同源发生”,


And the extension meaning is: seemingly different individuals, but also hide the unusual harmonious relationship.


Royal Elastics unique products and

Originality

It has attracted many international art groups and individuals to share their inspiration and cooperation with their creative enthusiasm and vision.

Goldie, XLarge, Tim Tsui (Hongkong toy designer), Doze Green, SheOne, Andy Warhol foundation, Gwen Stefani and so on have all established close cooperation with the company.











The picture combines Andy Warhol, the greatest pop artist in twentieth Century.



  之经典图案与色彩设计的Royal Elastics鞋款


Since its inception, Royal Elastics has worked with many world-renowned artists and artists to promote street culture in cities. It has become an innovative representative of revolutionary street wear, conveying multiculturalism, open mind and fearless attitude of XY generation.

Its consumer groups include surfers, skateboarder, RAP creators, street culture enthusiasts,

fashion

Workers, etc.

Royal Elastics's unfettered and free personality charm has been well received in Europe and America and Asia. Takuya Kimura and Faye Wong are also loyal fans of Royal Elastics.


In China, Royal Elastics continues to advocate young, active, free and free ideas, integrating all kinds of carriers such as visual arts, music, painting, behavior art and street sports to achieve freedom and harmony.

When vision meets music, when the new and traditional collide, when the interweaving boundary between the East and the West becomes blurred, they blend into each other, burst forth infinite heat energy, break through the frame, break through the limitation, and establish "harmonious" new artistic language.

This is the "MIX harmonious art" pursued by Royal Elastics.


  个性Logo引发的全球复刻风潮


Royal Elastics is a unique logo. It resembles the ancient Trident in China.

This Logo design with cold weapon style has captured the attention of global fans with its unique sense of existence and artistic tension.

And all kinds of artistic repetition based on Royal Elastics Logo gradually converged into a new trend tribe.

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