Home >

Adidas Vs Nike Olympic Games

2008/8/19 12:29:00 41785

Adidas, Nike and Lining have been fighting for a long time in the Chinese market. In the event of the Olympic Games, the three brands are not to be outdone.

With the help of the official partner of the Beijing Olympic Games, Adidas made a series of brand strategy activities from the pre Olympic Games to the Olympic Games, and emphasized its specificity in the Beijing Olympic Games: the right to franchise products, the use of the relevant logo of the Beijing Olympic Games on the products, sports equipment for all the staff, technical officials and volunteers of the 2008 Olympic Games and Paralympic Games in Beijing, and all sports apparel including the award dress for the Chinese Olympic sports delegation.

But the sports teams sponsored by Adidas are volleyball teams, judo teams and football teams that are not so popular.

As an old rival of Adidas, Nike seems to be different from Adidas and Lining in the Beijing Olympic Games. Nike has sponsored tennis superstar Federer, the US men's basketball team "dream eight", and even the German men's basketball team.

For the Chinese delegation, Nike provides competition suits (shoes) for Liu Xiang, Zheng Jie, Yan Zi, Li Na and China basketball team.

Nike has also sponsored 22 of the 28 major Chinese teams, all of whom will wear sportswear and sports shoes with Nike logo.

Adidas took a frontal attack to acquire the market, while Nike took the side to catch up with the others. If we abide by the rules of the Olympic Games and do not infringe or offside, we can also make full use of the intangible resources of the Olympic Games in a reasonable scope.

This is an Olympic competition in the business world. The purpose of Adidas and Nike is the same as to maximize the expansion of the global market, especially in emerging markets such as China, and not just to defeat the other side.


  • Related reading

Olympic Marketing: Adidas Wins But Loses.

Marketing manual
|
2008/8/19 12:28:00
41880

Lining: The Most Successful Free Advertisement In Olympic History

Marketing manual
|
2008/8/19 12:26:00
41869

Lining: It Will Be The Biggest Winner Of The Opening Ceremony Of The Beijing Olympic Games.

Marketing manual
|
2008/8/19 12:26:00
41785

Adidas: Can Olympic Marketing Succeed At One Stroke?

Marketing manual
|
2008/8/19 12:24:00
41771

Liu Xiang Retire, Brand Shoes, Nike Hurt

Marketing manual
|
2008/8/19 12:23:00
41778
Read the next article

Sports Brand Curve To Share Business Opportunities In Beijing Olympic Games

On August 9th, members of the Sultan Olympic delegation dressed in Lining's clothing were ready to hold the flag raising ceremony. In August 12th, Pu Xianshu, the North Korean athlete, won the 63 kilogram class champion of women's weightlifting, and the sign of Hongxing Erke on the chest was clearly visible. The Chinese sports brand that Reuters failed to qualify for Olympic sponsorship has shared the Beijing Olympic table with roundabout routes.