How Do Agents Develop New Products?

How far is the competition of Chinese household appliances? How low is the profit margin of Chinese household appliances, and how annoyed the manufacturers of Chinese household appliances are, it may not be a surprising topic.

The market of home appliances is wonderful, and the market of household appliances is also very helpless.

However, why are there many new brands, new products, new household electrical appliances agents and new household electrical appliances dealers every year?

This is just like what the besieged city says: the outside wants to walk in, and the inside wants to go out.

Home appliances manufacturers do not have the generosity and boldness of other industries. They often come to millions of dollars in advertising bombing, especially in the promotion of new appliances.

For the household appliance industry, how to develop the new product market is an arduous and long way to go.

The resources they can make use of and the creative planning are negligible.

They must be more refined and more unique from details, ideas and operations.

Let's talk about how agents do a good job in developing new products.

From EMKT.com.cn

1. Market research before entering the market.

Before the development of the new product market, agents should do a good job of market research work. They should have a full grasp of the sales outlets, dealers' management strength, the boss's management mentality, the boss's moral character, the after-sales service ability, and the market price and so on.

There is a Qiu in the heart, clearly choose what kind of distributor, can successfully choose distributors, laying the groundwork for the upcoming new product promotion conference.

2. Location of dot selection

For the primary market, the two level market and the three level market, how to plan the market, the one or two level market is everywhere, or is there a selective operation?

The two tier market also has the dealer who has to get rid of the goose, but they are mostly the image window of the local commercial consumption. As long as they enter the product, they have the chance to survive, otherwise the product may not improve in this market.

Personally think that in the two tier market, it is best to conduct intensive layout, good bad stores have to March.

The competition in the two tier market is the competition between products and products. The competition between shopping guide and shopping guide is good, and the store has great investment, big support, less store investment or no investment.

The competition in the two tier market is the competition between products and products, and the competition between shopping guide and shopping guide, as long as your shopping guide is fierce, the brand name can also turn into a famous brand, and the boss's profit is high, and it may also be biased towards the sale of the product.

What about the three tier market?

If you do not have the ability to configure professional guides, it is best to choose exclusive business mode, so that the boss can earn high profits, but also often engage in petty favors to shop salesmen.

Usually small gifts, festivals, small red packets.

3, how to price products?

The network structure is clear, and the product price should be packaged below. Pricing for different regions and shopping malls is a headache. If we make different prices, we will have bad effects if we go through them.

It seems that there is only a uniform price policy for the two or three market.

Because the two tier market will have entry fees, activities sponsorship fees and other support, these things may have to be produced in the product price package, but it is absolutely not enough. This is the only way to do a good job in the analysis of the profits of the three grade customers, to use the profits that they pack out to be used in the two level market, and partly to return to the three grade customers. It can be a reward for the delivery, it can be a variety of forms such as promotional activities, rebate steps and so on.

4. Configuration of business personnel

The network and price have a preliminary plan, now how to configure the business personnel.

I personally think that excellent business must have the quality of excellent shopping guide, can sell products on the spot, can train others and manage customers, so for a new product business, it is not only a salesman, but also a shopping guide, a trainer.

Therefore, in the recruitment of business, in order to save money, it is best to find business locally, find some non service old shopping guides, or be willing to engage in From EMKT.com.cn as an excellent shopping guide, as a terminal supervisor or a salesperson.

Choosing the area in the nearest way is the responsibility area, so that it is not necessary to travel long distances for business travel. Serving customers is just a meal or a few days, and the low frequency of travel makes the work basically worthless.

For example, Poyang County and Wuyuan County in Shangrao should be assigned to Jingdezhen's business jurisdiction, so that salesmen will not waste their time in cars.

This can stipulate that business travels frequently, and the results are based on diligence.

5, the construction of after-sale network

If you want your customers to invest in your new product, you must have a perfect after-sales service besides perfect products, superior prices and reasonable channels.

So the selection of after sale network is also very important. The service consciousness, network ability and the relationship with the customers of after-sales personnel must be weighed and not impede sales.

Now many dealers choose to operate products, on the one hand, on the one hand, after sale service is good, but also their special concern.

Many strong products are out of service, resulting in the failure of products to find core distributors, which is also a common problem.

Therefore, for the new product market development, the establishment of a strong service team is also an investment weight for agents.

From EMKT.com.cn

6, strong terminal construction

Terminal strength has soft and hard points.

Booth image, terminal publicity materials (including POP advertising, direct delivery advertising, poster, indoor billboard, banner bar, script src=>