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Interactive Development Of Shishi Clothing City And Min Pai Garment Industry

2008/4/18 11:57:00 67

The Interactive Development Of Shishi Clothing City And Fujian Garment Industry.

Shishi, which makes many people familiar with the regional names, has entered the line of vision with the growth of a number of brands. With the continuous development of a market, more people have entered the city, feeling that there is an extremely complete textile and garment industry chain on this small land, and marvel at the tremendous vitality of the city in the clothing industry.

Throughout the development of Shishi's economy and the rise of the large professional market of Shishi clothing city, it is closely linked to the garment industry of Shishi, which has the characteristics of "Min faction".

The development of Shishi garment city has promoted and promoted the development of the "Fujian style" garment industry. The development of the "Min faction" garment industry has provided industrial support for the development of Shishi Garment City, and the mutual promotion and interactive development of the market and industry has become a distinctive feature of Shishi clothing City development.

Industry support, great potential for market development

"Fujian style" clothing, as one of the three major plates of China's garment industry, occupies 1/4 of the national garment market share, and is characterized by "leisure, fashion, brand and personality".

Shishi is the birthplace of "Min faction" clothing and one of the most famous clothing distribution centers in the southeastern coast of China. The "Min faction" clothing sector centered on stone lions has more than 10000 textile and garment production and operation enterprises.

With the distinctive industrial characteristics of stone lions, the stone lion clothing city is able to continue to flourish and develop, radiate the whole country, move towards the world, and form the most famous market system in the country.

As an important platform for upgrading the "Fujian style" clothing industry, Shishi clothing city has a total land area of 1110 mu, with a total construction area of about 600000 square meters and a total investment of 1 billion 500 million yuan. Relying on the strong processing capacity and broad market of the "Min faction" garment industry in Shishi and surrounding areas, a modern clothing trading, exhibition and distribution center with new ideas and functions is established.

In the past three years, Shishi garment city has won many honorary titles such as "China's ten major wholesale clothing markets", "national large brand market", "national industrial tourism demonstration spot" and "China's ten strong innovation market".

At present, there are nearly 1300 merchants and more than 400 brands settled in Shishi clothing city. The clothing wholesale market of the Shishi clothing, which takes the clothing city as the core and the leading part, attracts more than 50 thousand businessmen from all over the country every day, and more than 10 thousand people engaged in textile and garment business. The products are famous for men's business casual men's wear, including leisure men, women's wear, professional men's, women's wear and children's clothing, and so on. The economic and social benefits are remarkable.

Shishi clothing city is also the main venue of the annual cross-strait textile and clothing Expo. It is the first choice for all brands of Fujian to send fashion information in the two quarter of spring and autumn.

The cross straits textile and Clothing Fair has been held for ten consecutive sessions. The Expo has not only become a platform for "Fujian style" clothing enterprises to display their brand image, to discuss cooperative trade, to understand the industry dynamics, to exchange industry skills, to cultivate product brands, but also to become an important extension of Shishi clothing city function, which has taken the wings of soaring development of Shishi garment city.

Each session of the Haibo City, Shishi clothing city provides a good foundation and conditions for the event. The event also enhances the taste and reputation of Shishi clothing city.

Shishi Garment City, taking the annual Haibo fair as an opportunity, further widens the channels of commodity circulation, expands trade, further promotes the adjustment and optimization of market product structure, and promotes the development of market trade to branding, quality and internationalization.

The fusion of stream of people, logistics and information flow brings huge development space and economic benefits to Shishi garment city.

"Modern marketing is the organic unification of the tangible market and the non market market". Shishi clothing city relies on the industrial advantages of "Fujian style" clothing, actively develops e-commerce, consummate the information service and trading platform of the market, and realizes the simultaneous development of visible and invisible market, so that Shishi Garment City, the ten major clothing professional market of China, can display all kinds of "Min faction" clothing and publish all kinds of clothing business situations all over the world at any time.

At the same time, the preferential information of all kinds of "seasonal goods" of clothing city merchants is also conveyed to less developed areas in time.

Shishi has the disadvantage of pportation in the geographical position. Through the influential network terminal sale platform, it breaks through the restriction of visible space and region, and promotes the specialized market and the characteristic commodity to the world rapidly.

Market prosperity, regional impact continues to improve

Under the influence and drive of Shishi clothing city and the whole market system, the "Min faction" garment industry in Shishi and surrounding areas has developed rapidly.

Shishi clothing city has increasingly become the forefront of the "Min Pai" garment industry cluster enterprise. Many enterprises have already set up their sales center or general agent in Shishi clothing city, forming a new "Post shop and factory" marketing mode in the new era.

With the enlargement of the scale of trading and the diversification of trading methods, the market of "Min Pai" clothing has been extended to the whole country and expanded the market demand of "Min Pai" clothing, thus driving the rapid development of the "Min faction" garment industry cluster.

At present, there are more than 10000 textile and garment production and operation enterprises based on stone lions as the core of the Min faction clothing sector. In 2007, the output value of textile and clothing in the whole Quanzhou plate area was about 100 billion yuan, of which the output value of Shishi textile and garment industry reached about 30000000000 yuan, accounting for 60% of Shishi's industrial production value, and its contribution to GDP reached more than 65%.

As the exhibition and procurement center of "Min faction" clothing, Shishi Garment City, based on industry, has constantly gathered more upstream and downstream manufacturers and commodities to make the market more radiant.

The gathering of upstream and downstream manufacturers and commodities in Shishi clothing city also provides buyers with a one-stop shopping platform, so as to better reduce the overall procurement cost.

Faster logistics response speed also makes fashion products novel and better in line with the needs of consumers, thereby enhancing the competitiveness and operational efficiency of the entire industrial cluster.

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