Innovation And Entrepreneurship Project: Opening A Club For Migrant Workers

Almost all large and medium-sized cities, there are tens of thousands of migrant workers, and there are thousands of workers in small cities. This is a group of consumers who can not be ignored. They float in different places, most of them are vulnerable. They have many helpless and bitter feelings, eager to pour out, their legitimate rights and interests are often violated. They need to have a community to help him to maintain them. They have many difficulties in their work and life. They expect to get help in time. They all hope to get off the class and have a place to laugh at their feelings with friends who are interested in the same hobby, or to participate in some related activities of their own, and to listen to the experiences and feelings of successful people, so that they can benefit greatly.

Of course, you can have a cup of sweet jasmine with your friends, read some books you like, sing and dance, exercise your body, make some new friends, and so on. It will be a cheap but fashionable enjoyment.

The club is such a gospel place. Its salon can be divided into groups, such as literature, photography, painting, sports, etc., according to interest, or a group of townsfolk groups, which can be separated from each other and can be integrated into a whole and active atmosphere.

The number of migrant workers is large, the market is large and the scope of money is wide.

The capital investment is: 50-100 square meters, the monthly rent is about 1000 yuan, no need to be in the business district, the venue is 3000 yuan for simple decoration, 3000 yuan for table and chair, tea set and equipment, 2000 yuan for all kinds of newspapers and periodicals, 500 yuan for a public phone, 2 yuan for employees, 1000-1600 yuan for monthly wages, initial investment of 12000 yuan to 15000 yuan, slightly higher luxury, and initial investment of 3-5 million yuan.

Benefit analysis: the club is operating on a membership basis, with a monthly fee of 20 yuan / person.

According to an average of 100 people per month, water and fruit juice daily profit 50 yuan, telephone profit 200 yuan / month, excluding wages and other expenses 700 yuan, monthly income of more than 2000 yuan, a little high-end luxury, monthly income can reach 10 thousand yuan, usually half a year can return investment costs.

Marketing suggestions: 1, holding various kinds of symposiums, lectures, invite more successful workers to talk about entrepreneurial experience, and exchange successful experience.

2, set up a number of service departments, such as legal rights protection service department, employment service department, marriage introduction service department, professional skills training department, etc., to help workers solve problems encountered in work and increase Club attractiveness.

3, subscribe to all kinds of popular newspapers and periodicals, and have venue conditions. They can also offer dance and dance halls, Internet rooms, gyms and other venues to meet the needs of different lovers.

4, refreshments and fruit juices must be featured. Newspapers and magazines and free tea are supplied free of charge, so as to distinguish them from bars and teahouses.

5, pay attention to advertising and publicity, such as advertising billboards, such as streets, factories, and mansion, will enhance visibility.

6, pay attention to the large number of employers in the local area, and take advantage of proportional dividend to form interest bundles, so that there is a stable source of tourists.

Xu Qiyun, editor in chief: