JA Women's Clothing Shop Decoration Must See Shop Decoration Skills

Just like clothes are human faces, decoration is the face of a shop. Today we are going to learn the decoration techniques of clothing shops and the decoration styles of clothing stores.

The three basic elements of store interior space are commodities, consumers and buildings. To grasp these three basic points is the key to the success or failure of the design.

Commodity and store interior design

The direct criterion for measuring store design is the quality of merchandise sales. Therefore, making customers the most convenient, intuitive and clear touch is the primary objective. When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition. The analysis of commodities can start from the following points.

Two. Consumer behavior psychology and store interior design

First, consumer behavior and psychology in stores.

Business Psychology divides customers into three categories. (1) purposeful shoppers. Before they enter the store, they have already bought the target, so they have a clear gaze and clear footsteps. Second, there are selective shoppers who have a certain range of attention, but they also pay attention to other products. Their pace was slow but their gaze was concentrated. Aimless visitors who go to shops have no definite goals, slow pace, lack of concentration and irregular movements.

The proportion of three customers in different stores is different. The industry that names the purchase, for example, many customers who receive the drugstore are purposeful shoppers, and the interior layout should be functional first. Customers choose to buy industries within a certain range, such as stationery stores, food stores, etc. Design should pay attention to order and order. Compare selected industries, such as boutiques, jewelry stores and toy stores. The design should make the space environment attractive. Through tracing investigation, we can draw the customers' action trajectories in different types of stores, which can provide a basis for interior design.

The psychological activity of consumers when shopping is a comprehensive reflection of their own needs and objective effects. The objective of our research is the impact of external environmental stimuli on customers. The following are eight stages of the psychological process of consumer buying activities.

Generally speaking, when consumers enter stores, most of them go through a series of psychological processes, though sometimes not so obvious. In store interior design, we should aim at the series of psychological activities of consumers to formulate countermeasures so as to enable him to successfully achieve shopping activities.

Second, cognitive process and visual psychology.

From the above analysis, we can see that the beginning of a series of psychological processes is "attention", which requires that commodities should have a certain intensity of stimulation to be perceived. According to the principles of visual psychology, we can take the following countermeasures:

1., enhance the comparison between the merchandise and the background. There are many kinds of visual information in the store, so people can only choose a few to identify objects. According to the principle of visual psychology, the larger the difference between object and background is, the easier it is to perceive. It is easy to see objects with color on the background without color, and objects that are easy to notice in dark background. For example, dim colors are used in interior design, and low lighting is used, and light is projected onto merchandise.