"Pilgrimage To The Holy Land" Colette Opened Another New Buyer Shop.

It can be said that the fashion industry was at the crossroads of retail pformation last year.

Brands have been lifted up.

A list released by Business Insider at the end of last year showed that the total number of stores closed to nearly 7000, including Colette, a Paris originator buyer shop, which was officially closed in December 20th, causing many people to lament.

But at the same time, another group of small boutiques or buyers' shops quietly grew up in the streets and alleys.

Recently, people noticed that, just a few steps away from the old site of Colette, a buyer's shop called Nous opened.

The rise of independent boutiques and the fanatical pursuit of young people are the main reasons for Sebastien Chapelle's decision to open Nous, after which he had been a Colette watch and technology director for 14 years.

Nous is the French word "we". It was officially opened last week, located at 48 of cam pen street, near the flagship flagship store of Chanel.

And the original Colette

Marvin Dein, head of the Department, joined the Nous team to help with the operation.

"This idea came into being last summer, just after Sarah announced that Colette will close in December."

Chapelle to Fashionista.

For Chapelle and Dein, Nous is an extension of their work in Colette and their passion. "We created this project because we realized that this is a way that we can continue to work in inspiring working environments like Colette."

According to the world clothing shoes and hats net, we pay more attention to it than Colette.

Nous adopted more lifestyle priority strategies. In addition to traditional clothing and beauty products, almost everything can be bought, from sunglasses, technology products, men's accessories, sports shoes, books, street clothes to skateboards, all of which include Chapelle. The introduction of high-tech products is to echo the needs of consumers today. In addition, due to the Chapelle's own personal preferences for Japan, there are plans to introduce more Japanese cultural products such as Japanese brands and magazines and books in the future, because of Chapelle's own personal preferences.

And Nous not only focuses on niche brands, but young people can still find Thierry Lasry and Illesteva sunglasses, Billionaire Boys Club clothes and Rolex watches.

Like Colette, Nous is also collaborating with the big players. The new product is also excavated. The pricing model is the same as that of Colette, except tens of thousands of Euro limited products, magazines and some small souvenirs are below 10 euros.

Chapelle said that although they mainly sell men's clothing, they want to attract customers just like Colette.

Consumers can even see the same product as Colette, which is not negligence, but Chapelle's deliberate planning. "We (and Colette) are the same family. Nous will share the same stock with Colette, just the two generation."

The two former Colette employees were able to open new stores in the golden section of Paris in such a short time. Many people in the industry questioned the fact that a European investor had invested anonymously in the Nous project.

Chapelle acknowledges that Colette's signature is both help and resistance. "Indeed, many brands are stationed because of our Colette background, but there are still many brands who are still considering whether to join us, for fear that nous's endurance will not be stronger than Colette."

At present, the first wave of the brand to enter Nous includes Fxxking Rabbits and Neighborhood from Tokyo, Chinatown Market and STAMPD in Losangeles, KRINK in New York and a global hot Street brand.

More interesting reports, please pay attention to the world clothing shoes and hats net.