Frequent Investment Across The Border And Pformation Of Seven Wolves And Anta Are Also Looking For The Right Market.

According to the world's clothing and shoe net, recently

(stock code 603555) issued a notice that the company intends to invest $20 million to buy PRINCE trademark equity ownership of well-known tennis brand PRINCE in China (including Mainland China, Hongkong, Macao and Taiwan) and Korea.

$20 million acquisition of tennis brand equity

Statistics show that PRINCE is a world-famous sports brand. It was founded in 1970 by RobertH.McClure in Princeton, USA, and its products sell well in the global market. Its main sales areas include the United States, Canada, Mexico, the Middle East, Europe, Asia, Australia, South Africa and Central America.

Since its development, PRINCE racket has become the preferred product of many top tennis professional athletes in the world.

Now, PRINCE has expanded the business of tennis to clothing, shoes, leisure accessories and so on, in addition to its patented functional technology racket.

After the completion of this paction, you will permanently use the core patents and technologies involved in PRINCE brand products and become a global supplier of PRINCE brand.

At the same time, it has the right to free use of all the promotional materials of PRINCE's global brand spokesperson, including all trademarks and related copyright of PRINCE brand; PRINCE's website, domain name and social media; enjoy exclusive rights to develop, produce and promote and sell PRINCE brand goods in designated areas.

You know, after the completion of the paction, the differentiated brand positioning will be adopted: the traditional brand "noble bird", which is located in the sports leisure style, mainly covers three line and below markets; the brand "AND1", which is located in the street basketball and lifestyle of teenagers, mainly covers the youth market; the brand "Prince", which is located in professional tennis and lifestyle, is mainly covered by the high consumption group in the second tier cities.

Frequent cross-border investments, involving nearly 5 billion of the amount.

The annual report of the first half of 2017 showed that the business income of the birds in the reporting period was 1 billion 579 million yuan, an increase of 55.03% over the same period. The net profit attributable to shareholders of the listed company was 129 million 900 thousand yuan, down 17.26% compared with the same period last year.

In fact, since 2012, the performance of noble birds has been in decline.

Of course, noble birds are trying to pform from traditional clothing retailers to sports industry.

In the case of poor main business, cross border and choose from investment.

In January 2015, the 240 million yuan RMB curve was invested in huppu sports. In July that year, the two sides jointly set up the sports industry fund in Anhui Province. The total scale was 2 billion yuan and the first phase was 1 billion yuan.

In July 2015, the noble bird group invested 20 million euros in its subsidiaries to invest in Spanish football brokerage company The Best Of You Sports, S.A.

Holding 30.77% of its shares;

In June 2016, the precious man Bird held 383 million yuan to hold a sporting goods retailer Hubei Jay's trip, holding 50.01%.

In August 2016, the precious bird invested 382 million 500 thousand yuan to acquire a 51% stake in the Xiamen shoe store.

In December 2016, the noble bird tried again to enter the field of sports insurance. It plans to set up Ankang insurance with 7 companies such as Xinjiang Guanghui Industrial Investment Co., Ltd. and Hong Kong Group.

Among them, the precious bird intends to invest 260 million yuan, accounting for 13% of Ankang's total insurance stock.

...

In March 2017, the great bird tried to buy 2 billion 700 million of the 100% stake in Wellcome fitness, but the deal ended in early September.

According to incomplete statistics of open data such as the Internet, the investment community has invested in many fields such as APP, professional soccer equipment retailers, sports fitness technology applications, electric competition anchors, professional team brokers, women sportswear brands and so on.

Dozens of investment projects, involving an amount of nearly 5 billion yuan.

In the first half of the year, the price of the birds increased by 55%, mainly from the capital acquisition in recent years. The business of its brand was only 853 million 174 thousand and 400 yuan in the first half of 2017, a decrease of 16.20% compared with the same period last year.

At present, the brand of "noble bird" is still in the process of "closing stores".

In the first half of the year, the 326 bird dealers closed the retail terminal, and the number of birds joining the agency was 3997. The number has reached a low level in the past three years.

The new brand can not bring huge revenue from the beginning. The great bird needs to spend a lot of efforts in brand, production and marketing.

Although the investment area is extensive, the growth of its brand is weak and expansion seems to be getting further and further away.

Determined to rename "omnipotent sports", but the "Oolong" which hastily withdrew one day, there are still many uncertainties in the pformation.

With the upgrading of consumption and the rise of the middle class, fast fashion brands continue to emerge.

Textile and clothing industry, footwear industry, these early labor intensive have been hit by waves.

From 2016 to now, local clothing brands began to decline, and a series of industrial problems, such as high inventories, closing shop tides and running road pformation, emerged.

The annual net profit in 2016 was 300 million - 390 million yuan. In the half year of 2016, the report explained that the loss was caused by the adverse effects of the macroeconomic downturn, the broader consumer perception, the change of consumption concept and the impact of the Internet economy.

After several years of large-scale online migration of traditional brands, the apparel industry began to develop new retail trends under the online pformation line this year.

Besides La Natsu Bell, Semir, seven wolves, Anta, Lining and so on, they are developing this trillion market.

Last year, Semir officially entered tens of billions of revenue. The main reasons for its growth were: Internet business input, promoting the pformation of commodity system and retail system, improving the quality and efficiency of supply chain, and online e-commerce business.

La Natsu Bell recently raised funds in the A shares of IPO, will invest 1 billion 550 million yuan in the retail network development and construction, invested 84 million yuan in the new retail information system project, improve the efficiency of network management.

Also, Anta, which has always been concerned by the industry, has been buying and buying. In August 2009, Anta acquired BELLE's international sports brand FILA franchise and trademark rights in HK $600 million, and was responsible for the promotion and distribution of FILA Chinese commercial products in mainland China, Hongkong and Macao. In 2015, Anta bought the British outdoor brand Sprandi, which was regarded as a remedy for Anta's international brand in the low and middle end market. In 2016, Anta joined Descente with Japan Descente and ITOCHU Corporation subsidiary to set up a joint venture company.

From many pformation companies, we can see that most of them adopt "private brand expansion + investment merger" mode.

Mergers and acquisitions involve many brands at home and abroad.

If the seven wolves invest 320 million 400 thousand yuan in the investment of international designer brand Karl Lagerfeld after China's operation entity, they also want to buy Swiss luxury brand Bally. valued at 600 million euros.

For enterprises in the period of pformation and upgrading, the investment and merger is undoubtedly the most direct way.

This year's "new retail" mode will also stimulate business and retail entities to get through the whole channel and achieve complementary advantages.

And how to achieve seamless online and offline links depends on the channel integration ability of garment enterprises and retailers.

The apparel industry in pition needs to find a suitable way to change. The cross-border is to attract consumers to seek development, and the most important is their own brand.

More interesting reports, please pay attention.

。