Shanghai Consumer Protection Committee Focuses On Interviews: Custom Clothing Brand Businesses Do Not Flicker Consumers.

Due to the falsification of fiber content and the appearance quality, 19 representatives of the customized clothing brands in Shanghai were interviewed by the municipal consumer protection committee yesterday.

In addition to customizing clothing, there are also some functional clothing.

In the face of exposure, many businesses said they would make rectification and apologize to consumers on the spot, but then they switched to the upstream fabric suppliers.

60% of all wool suits are polyester fibers.

"How many pieces of fabric that you sell are guaranteed to be genuine?" in the face of Tang Jiansheng, Deputy Secretary General of the municipal consumer protection committee, questioned that the representative of "Barry dress" was obviously guilty.

According to the recent consumer inspection conducted by the Shanghai Consumer Protection Committee, there are many problems in "Barry suit". There are two kinds of suits whose actual fiber content is inconsistent with the labels. For example, a nominal "full wool 100%" is measured, only 37.8% is wool, and 62.2% is polyester fiber; the other is "wool + cashmere blended", but there is no cashmere ingredient.

Because the fabric content of tailored suits and shirts is not well known, it has been exposed.

"Masterpiece Western-style clothes", "Awei", "Huaxia", "William suit" and other brands.

There are 12 businesses that do not even specify the fiber content or fabric count of tailored suits or shirts. They are stuffed on fabrics, and the brands involved are "David Street", "Margie&Simon", "George Thai" and so on.

Sampling inspection of suppliers' incoming materials is a routine quality assurance measure for the garment industry.

If there is a problem, do not reflect on their own, but blame upstream suppliers, this attitude is difficult for consumers to accept, but also detrimental to the fine tradition and reputation of Shanghai custom clothing.

Tao Ailian, Secretary General of the municipal consumer protection committee, said that the consumer protection organization will continue to keep a close watch on the subsequent rectification of these businesses.

The results of a special quality inspection released by the Municipal Industrial and commercial bureau in November 23rd showed that 53 brands and 125 batches of functional clothing, such as assault clothing and windbreaker, were sold in 12 shopping malls, and 45 batches of them were unqualified after testing, with an unqualified rate of 36%.

Among them, there are 40 batches of products "boast" function is quite different from the actual situation, the main problems are focused on ventilation, moisture permeability, moisture absorption, UV protection, water resistance.

Xun (China) Trading Co., Ltd. Shanghai port Hui square shop selling "UNIQLO" brand 3 batch of clothing water absorption measured values are lower than the enterprise express standard.

Shanghai friendship Southern mall Co., Ltd. sells "

The signature UV radiation protection coefficient of the "women's Beach blouse" is "UPF40+", while the measured value of UPF is only 2.

According to the results of the random inspection, the industry and commerce departments have ordered relevant operators to immediately stop selling unqualified products, conduct a comprehensive clean-up of inventory products and products on sale, and urge operators to take measures to protect consumers' legitimate rights and interests in accordance with relevant laws and regulations.

Optimize the regional clothing brand by customizing the consumer market.

The effective realization of personalized customization also relies on the mature consumption concept and certain common knowledge of clothing.

Although many consumers have more personalized needs, the effect on clothing products is rather vague, and even some ideas are very advanced, but it is difficult to achieve in the production process, which makes the final customized products difficult to meet the expectations to a certain extent, and thus affect the shopping experience.

In the process of c2m promotion, clothing enterprises should also establish the concept of cultivating customized consumer market, encourage the active participation from market demand side in the way of industrial ecosystem, and combine professional knowledge of consumers with designers to teach design ideas and color matching for consumers and designers, encourage original design and establish good brand image.