Opinions On Promoting E-Commerce Into Communities And Promoting Residents' Convenience Consumption

In 2015 and 2016, the general office of the State Council issued the opinions on promoting the interaction between online and offline, speeding up the development and spanformation of trade circulation, and developing the spanformation and upgrading of the business circulation. (the State Office issued [2015] 72) and the "opinions on the implementation of the" Internet + circulation "action plan (No. 24 of the State Office [2016]), called for the vigorous development of community e-business. The introduction of the "opinions" is a concrete measure to implement the State Council's deployment. Development community Electronic Commerce It is an important way to promote the development, spanformation and upgrading of community commerce. It is an important task of improving the urban and rural community service system, and is conducive to meeting and meeting the personalized and diversified consumption needs of residents. It is of great significance to expand consumption and improve the quality of life of residents. The Ministry of Commerce, the Ministry of civil affairs, the Ministry of land and resources, the Ministry of housing, urban and rural construction, and the General Administration of quality supervision and Quarantine jointly issued the "opinions on promoting e-commerce into the community to facilitate residents' convenience consumption" (hereinafter referred to as "opinion"). The director of the market construction division of the Ministry of Commerce has interpreted the opinions.

First, what is the background and significance of the "opinion"?

Community business takes community residents as the main service objects, and is an important way and place for daily consumption of residents, which is closely related to people's livelihood. In recent years, with the development of information and Internet technology, e-commerce has rapidly penetrated into various fields of community business, and has led to continuous changes in business mode and operation management mode. But in general, there are still some shortcomings in community commerce, such as imperfect system, format configuration and incomplete service functions. E-commerce is not enough to guide community business innovation, enhance efficiency and reduce costs.

Two, the general idea and main points of "opinion". target What is it?

The opinions put forward that we should take the initiative to adapt to the changes in consumer demand, adhere to the market oriented, government guidance, and serve the people's livelihood as the purpose. With the integration of online and offline, the integration of goods and services as the orientation, we will vigorously promote the standardization, standardization, and intensification of community business informatization, expand service functions, improve service quality, create core competitiveness, and promote the spanformation of community commerce from selling goods to providing comprehensive services for residents' lives, so as to better meet the convenience and personalized consumption needs of community residents.

Strive to 2020, basically formed a reasonable layout, perfect function of the community business integrated service system, the level of service has been significantly improved, residents living service needs can basically meet the "one minute clock" community life service circle, and form a group of community with a leading role in the demonstration community.

Three. What are the key tasks of the opinion?

Based on the current situation, existing problems and development trend of community e-business, the opinions highlight "convenience, quality, efficiency, green and orderly", and put forward five key tasks:

First, facilitate consumption. Guided by the living needs of residents, a comprehensive service system of community commerce is built up, which integrates online and offline, and virtual and physical complement each other.

Two is to improve service quality. Improve community commercial commodities and Service standard The system encourages brand chain enterprises to extend to the community, promote the interconnection of e-commerce between urban and rural areas, and provide diversified, professional and precise services for different consumer groups in urban and rural communities.

Three is to improve management efficiency. The use of information technology to improve enterprise management and operational efficiency, improve the level of social collaboration. Encourage community business enterprises to apply big data technology to improve the structural matching ability of goods and services.

The four is to advocate green environmental protection. Reduce resource consumption and pollution emissions in the process of community business services and consumption.

The five is to guide and standardize. Create a fair participation and orderly competitive business environment. Encourage the development of community joint distribution and intelligent distribution, optimize distribution routes, and strengthen the management of community distribution.

The six is to promote functional integration. We should make effective use of places such as community integrated service centers, promote "one point and more use", improve the efficiency of facilities utilization, and build intelligent communities with intelligent facilities, convenient service, fine management and livable environment.

Four, what policies and measures have been formulated to ensure the completion of key tasks?

In order to ensure the realization of the main objectives and the implementation of key tasks, the following main measures were put forward:

First, increase policy support. We need to fully understand the quasi public welfare role of the basic business format of community commerce. From the funds, venues and other aspects of the development of community e-commerce support, and actively innovate the community business management concepts and methods.

The two is to increase the intensity of land use protection. We should give full play to the integration advantages of the community e-commerce in terms of formats and functions, strengthen the comprehensive utilization of land, and make overall arrangements for the commercial land in the land use plan and land supply plan.

The three is to optimize the layout of commercial outlets. Community is the main way and place for residents to realize their consumption demand. However, due to the cost and other reasons, there are insufficient supply of community commercial outlets which involve basic living needs of residents. The opinions clearly put forward the need to integrate the spatial demand of community business development into urban planning, and put the local commercial departments in the Urban Planning Committee and the land use committee members, thus increasing the space guarantee. The opinion also points out that in the planning and layout of the network, we should pay attention to making up the short board of the physical outlets, and also paying attention to playing the role of the virtual community so as to realize the basic format function.

The four is to perfect the standard and standard system. We should speed up the construction of service standardization, enhance the applicability of standards, and improve the standard quality. All parts of the country should set up the allocation standard of the community business format in the region, and incorporate into the residential area supporting facilities and other related technical specifications.

Five, how will the construction of e-commerce demonstration community be carried out?

The opinions put forward that all localities should give full play to the initiative, initiative and creativity of the market participants, take the lead in the first try, summarize and publicize a number of experiences that can be duplicated and popularized, give full play to the demonstration effect, and promote all-round development. The Ministry of Commerce will work with the Ministry of civil affairs, the Ministry of land and resources, the Ministry of housing, urban and rural construction and the General Administration of quality supervision, inspection and quarantine to develop e-commerce community service standards, and organize industry experts to conduct the selection. The Ministry of Commerce and other departments will organize experience exchange and results display in a timely manner to expand the demonstration effect. In 2016, the state-level demonstration communities will be selected according to the typical cases in which all the key tasks and safeguard measures have been reported. Each district is responsible for the primary selection and recommendation of the local demonstration community, and the provincial e-commerce demonstration community can be established by itself. The demonstration community has also set up an exit mechanism, where all the designated national and provincial demonstration communities have been reviewed on schedule, and the model has been abolished.