Clothing Store Management: We Must Satisfy Customers.

Clothing store management, customer satisfaction is an important factor in the continuous profitability of shops. Then, how can we satisfy the customers? We should make rational use of the characteristics of the shops according to the customers' conditions. Marketing Different marketing strategies such as product marketing, environmental marketing, error marketing, respecting marketing, network marketing and other marketing strategies to improve customer satisfaction and cultivate loyal customer groups.

The service runs through the whole process of pre sale, sale and after sale of customers' shopping. The specific measures include: carrying out a series of service work to stimulate customers' desire to buy before sale. For example, producing and distributing DM, providing on-site and telephone enquiry, ordering, mail order service, using media to publicize and promote customers' needs. To provide customers with initiative, enthusiasm, patience and considerate service in sales. For example, we should introduce enthusiastically, display products, explain how to use, patiently help customers select products, provide shopping cart, answer customer queries, etc., and turn the potential needs of customers into real needs, so as to achieve the goal of merchandise sales. In the aftermarket, we should increase the guidelines for the export of shops, carry out the service of bulk goods delivery, actively listen to customers' opinions and suggestions, maximize customer satisfaction and increase the competitiveness of the shops, thereby bringing better economic and social benefits to the shops.

Commodity is the foundation and fundamental guarantee for store operation. shop Choose The products produced by the regular manufacturers can achieve good results in the customers' hearts, so as to enhance the brand and image of the shops, so that customers can confidently subscribe to the shop products. In addition, packaging is also very important for the shop, because the shop is the selling way of the offer, the customer has the characteristics of extemporaneous shopping in the shop, so the excellent packaging is equivalent to the product advertisement, and has an important role in attracting customers.

　　 customer Store shopping, shop layout, counters design, product placement, lighting settings, atmosphere building, color matching will affect the mood of customers shopping, so shop design should facilitate customer activities, create a comfortable shopping environment, directly from the visual angle to attract customers. In addition, sporadic smell, suitable air humidity and beautiful background music affect customers from different senses, thus forming a good impression in the minds of customers and affecting customers' buying attitude and behavior.

Error marketing is to make timely compensation in the process of marketing failure, so as to minimize the impact of service failure. This will not only alleviate the frustration of customers shopping, but also deal with the satisfaction of customers in a good emotional response to the store, and help form a new round of buying motivation. Shop operators and customers are bound to make mistakes, such as no response to customer consultation, impoliteness and so on, will cause customers' dissatisfaction. At this point, shops should change customer attitudes through proper remedial measures, turn bad things into good ones and enhance customer sentiment. When dealing with this, we should not only apologize to the customers, but also pay attention to quick action, good attitude, proper language and proper compensation. In the process of error marketing, we can set up suggestion boxes, opinion books, etc. to collect customer opinions and suggestions, set up full-time staff to respond positively to customer complaints, establish a flexible return and exchange mechanism, strive to make customers happy every time, and experience is enjoyable, which is a very important intangible asset of shops.

Network marketing is a new marketing mode based on traditional marketing and based on computer technology and Internet platform. The mode of store operation in China is traditional channel marketing mode. With the development of network economy, shops should build their own network platform, carry out network marketing, accept customers' selection of products, accept orders, receive payment and provide delivery services on the Internet, and store physical marketing with virtual network marketing can better expand sales and increase profit sources.

Through process marketing, we should establish close ties with customers, enhance customer dependence on stores, create a good image of products in customers' mind by product marketing, improve the brand value of shops, let customers feel good shopping atmosphere, have a comfortable shopping process, make up for the lack of services through error marketing, make customers trust the shops, and have intangible customer assets. Through respecting marketing, customers should get the respect they should receive in every shopping process, find the sense of "home at home", shorten the distance between shops and customers through network sales, and realize the promise of "service home" to facilitate more customers, so as to achieve the goal of improving customer satisfaction.

With the improvement of material and spiritual conditions, customers' demands for respect are higher and higher. Respecting customers is not only the most basic courtesy of shop staff, but also an important embodiment of the special status and status of "customer is God". On the one hand, the salesperson should set up the concept of "customer centered", serve the customers in the work, be dignified, knowledge-based and good at communicating with customers. On the other hand, the shop must formulate customer service regulations, and can not infringe on the rights of customers in any way or reason. In short, regardless of any circumstances, the staff should keep in mind the first purpose of customer satisfaction and do everything they can to satisfy the needs of customers.