Reform And Innovation Of China'S Footwear Industry

2015 the China footwear industry summit forum and the launching ceremony of China footwear online trading platform were successfully held, and were strongly supported by the Jinjiang Municipal People's government and the Jinjiang Municipal Bureau of Commerce.

With the theme of "innovator and era", the festival has set up a rich content of online and offline interactive content, closely integrated with shoe materials, shoe machine suppliers, middle stream manufacturers and downstream retailers.

More than 500 shoe manufacturers from Fujian, Zhejiang, Guangdong, Sichuan and Anhui Province have gathered together to explore the changes and innovations in the development of China's footwear industry.

At the opening ceremony, Ding Feng, vice mayor of Jinjiang Municipal People's government, and Lu Hua, chairman of the China Leather Association's shoe industry special committee, delivered a speech before introducing the current situation of shoemaking industry at three different levels in the world, China and Jinjiang.

Shoemaking industry is a traditional dominant industry in Jinjiang, which started earlier and developed faster. It has a number of leading enterprises including Anta, XTEP, noble bird, and 360 degrees. It has the leading innovation ability of the domestic footwear industry. In 2015, there were more than 3300 footwear enterprises in Jinjiang, and the number of people from the industry was 250 thousand, and the output value was 106 billion 600 million yuan.

But in recent years, problems such as insufficient innovation in traditional industries, low market demand and slow growth of enterprises have been gradually exposed.

In order to speed up the construction of production mode and consumption mode suitable for the Internet + era, the forum launched the launching ceremony of "China footwear online trading platform" in the same period, with a view to promoting the pformation and upgrading of enterprises from concept to format and market.

"This is the shoe industry promoting the industry.

A positive exploration on the road.

Ding Feng, vice mayor of Jinjiang, said in his speech.

It is reported that the 2015 China footwear industry organizing committee took three months to visit Jinjiang, Shishi, Nanan, Putian, Xiamen, Fuzhou, Wenzhou, Wenling, Lishui, Guangzhou, Dongguan, Dongguan and Dongguan and other shoe producing areas.

A large number of cases and data have been collected, summarizing many successful experiences and practices, which provide a lot of useful reference for the development of shoemaking industry.

Ding Feng said that in recent years, China's footwear industry is facing severe challenges due to many factors such as barriers to international trade, appreciation of the renminbi, rising prices of raw materials and labor shortages. "Innovation" has become the only way to upgrade and upgrade traditional and downstream industries.

In order to better promote the pformation and pformation of shoemaking industry, the municipal Party committee and municipal government of Jinjiang actively adopted a series of measures, such as developing intelligent equipment industry, encouraging enterprise intelligent pformation, exploring the development mode of "Internet +", and actively promoting sports city construction.

Before that, after more than 10 years of exploration in the field of Internet e-commerce, Jinjiang footwear industry has been born to promote the integration of the footwear industry chain, and is officially launched by the summit.

"China

The online trading platform "is the e-commerce demonstration enterprise of the Ministry of Commerce -- the global shoe net and the shoe net of Fujian Xnn Network Technology Co., Ltd., which has made full use of the resources advantages accumulated in the shoe industry in the past more than 10 years and the unique electricity supplier Internet technology, independently developed a shoe industry chain trading platform that is set up in Jinjiang, the whole country and the whole world.

"Platform positioning for pformation and opening up of traditional footwear design, development, procurement,

We should integrate supply chain management, sales circulation, logistics and finance to integrate the resources of the whole shoe industry chain, optimize the industrial structure, and promote the pformation and upgrading of the footwear industry.

Wang Dongzhu, chairman of Xun network technology.

On the basis of field visits, visits and surveys conducted by the organizing committee to the excellent enterprises in the major shoe-making areas of the country, the 2015 China footwear industry launched the industry innovation evaluation. By repeatedly comparing and selecting, demonstrating the comprehensive evaluation of the market share, online sales, media feedback, market activity and expert opinions, the voting results of the social sectors were included in the important indicators. The organizing committee finally evaluated the 13 Awards List and presented awards at the forum to recognize the 93 outstanding enterprises and individuals who made significant contributions to China's footwear industry in the past year.

The footwear industry experts and visiting business representatives, together with the shoe industry associations of the eight main shoe producing areas in five provinces of China, analyze the new technology, new mode and new trend of the shoe industry chain under the new economic format, introduce the typical cases of "intelligent supply chain", "big data business analysis" and "Internet + pformation and upgrading", discuss the practical experience of hot topics such as machine substitution, design fashion and smart wear, and carry out in-depth discussions and exchanges on topics such as regional characteristics, macro environment and pformation and upgrading of traditional industries, and share the fruits of innovation. At the same time, around the theme of "innovator creating the age", the grand ceremony calls for

According to the introduction, under the background of the Internet plus footwear industry, the platform is positioned to pform and integrate traditional footwear design, development, procurement, manufacturing, supply chain management, sales and circulation, logistics and finance, and integrate the resources of the whole shoe industry chain, optimize the industrial structure, and promote the pformation and upgrading of the footwear industry.

It is expected that in the next 3 years, 1000 shoe-making SMEs will improve their quality and efficiency, cultivate 100 original brands and achieve an online turnover of over 10 billion yuan.