Amazon'S U.S. Apparel Retailing Industry Is Expected To Hit 52 Billion In 2020.

According to recent reports from foreign media, according to the forecast data of Cowen and Company of Wall Street financial company, Amazon will surpass Messi's department store to become the largest clothing in 2017.

By 2018, it will become the second largest consumer goods retailer in the United States.

Although the company forecasts that Amazon is winning the electricity supplier market, it is expected to continue this situation in 2016, but the company cautiously indicated that the forecast for Amazon's development may be too conservative, and there is another possibility: Amazon will lose.

Share growth may slow sharply, or will experience a slowdown in overseas economies.

So who is most likely to take away the market share of Amazon's electricity supplier? The company said it could be eBay or other small business providers.

But that is not necessarily because, according to the basic assumptions, Amazon has an annual growth rate of 21% between 2015 and 2020, and the global electricity market share is expanding.

Cowen expects Amazon in 2020

The total is expected to grow from US $16 billion in 2015 to US $52 billion, and the market share will grow from 5% to 14%.

The company listed Amason's strategy for winning clothes.

Emerging first brand relationship

The inventory is complete and customers can choose at will.

First class logistics delivery service

Priority purchase and multi URL approach

Investment technology, such as clothing imaging

However, Wall Street is unlikely to pay attention to this. The first party brand relationship does not necessarily retain some third party sellers, who fear that the platform favours well-known partners and thus becomes their inspector of intellectual property rights.

Cowen and Company noted that Amazon Prime membership service will continue to promote the development of the company's e-commerce, because it continues to penetrate into the American family.

In the study, in November 2015, the Prime Amazon Prime Households increased from 18% in December 2012 to 39%, more than doubling.