Lining Slowed Down In The First Quarter And Revived.

According to statistics, as of March 31, 2015,

The total number of brands in China was 5592, a decrease of 34 from the end of last quarter, a net decrease of 135 compared with the same period in 2014. The closure of shops in the first quarter has eased, and the future performance is optimistic.

Lining still did not stop shop.

Lining announced yesterday's first quarter results show that as of March 31st, the number of Lining brand stores in China totaled 5592, a net decrease of 34 from the end of last quarter, compared with the same period last year, a decrease of 135.

Although the store is still in a state of contraction, Lining has slowed down the closing speed.

In December 31st last year, the number of shops in Lining regular stores, flagship stores, factory stores and discount stores was 5626, a decrease of 289 over the same period last year.

If the number of stores closed in the first quarter of this year, the number of stores this year will be less than that of last year.

Lining said that in terms of future orders,

Calculated, the franchisee's orders for Lining's brand products recorded a year-on-year growth for six consecutive quarters at the order meeting.

The order for the fourth quarter of this year, which was held in March this year, has an increase of 10%-20%.

Lining himself expressed optimism about the future development of the company. He said in a public occasion: "let the Chinese athletes stand on the top podium of the world in their own brands. This is my intention to create the Lining brand.

Up to this day, I still have the confidence to make Lining brand a great Chinese sports brand and truly popular sports brand, so that more and more Chinese people can participate in sports and feel the joy brought by sports spirit and sports.

Same store sales growth started at the beginning of the same quarter this year.

Store calculation, as of March 31st, Lining brand products in the same platform sales growth in the same year, the number of units in the year increased.

As far as channels are concerned, the number of retail units (direct operations) and wholesale (Franchised Distributors) channels has increased by year.

Last year, Lining lost 781 million yuan, mainly in the first half of the year. In the second half of 2014, he actually lost only 196 million yuan.

Lining brand, which has been pressed by inventory and public opinion for nearly three years, has finally seen some revival this year after founder Lining himself returned to power.

Beijing Business Daily reporter learned that Lining himself leads the team and talks about the cooperation under the line and line, wants to borrow the big Runfa to infiltrate South market, simultaneously realizes the intelligent running shoes and the smart Bracelet O2O landing.