Shanghai Fashion Week Dialogue Designer Thinks About The Future Of Garment Industry

The opening day of Shanghai fashion week 2015 autumn and winter: Inspiration from designers' dialogue

2015 autumn winter Shanghai

On the first day, we did not imagine the hot and beautiful show, only the wisdom of dialogue, we have been deeply inspired.

Yesterday, the cultural Hotel held "city and

"Dialogue", as the opening ceremony of Shanghai fashion week, invites the famous fashion critic Business of Fashion as the dialogue host of this International Forum.

Talking about the future of original design, three young people.

Zhang Da, Shangguan Zhe, and Uma Wang share the future design longitudinal problem.

How to treat the domestic market differently

Each designer's answer has its own perspective. UmaWang just answers the question of clothing design itself. Zhang Daze hopes to do well in the domestic market, and Shangguan zhe considers the long-term development plan of the brand.

Nowadays, the demand for individuation in the domestic market is more and more obvious.

It is the same reason, because it is perfect to be choosy.

In recent years, the international clothing market has not been very prosperous, so designers are considering more surprises in the design field.

They say that China's cashmere and silk are good. Why do they get goods abroad?

This question is agreed that the Chinese cashmere and silk are better now, but the quality of the raw materials does not represent the high quality of the technology.

Relatively speaking, foreign countries do not have such corresponding technology in possession of this technology.

It seems that domestic textile enterprises should seriously reflect on the answers of young designers.

By what criteria do you price your brand?

Brand pricing is an affirmation of the value of clothing designed by itself. Relatively speaking, Uma Wang designers are more realistic, priced from cost highlands and Shangguan Zhe.

And pricing in terms of sales.

The value of clothing brand is mainly based on the brand positioning of its own enterprises, because the value will make people see the commercial value of your own clothing design.

From the dialogue between the three young designers, we can see that the future of original design can not only be reflected in the brand value, but also the trend of fashion in the heart.