Gucci Creative Director And CEO Quit For Ten Years?

The current Gucci creative director Frida Giannini and CEO Patrizio di Marco have been announced to both leave the brand.

The current Gucci creative director Frida Giannini and CEO Patrizio di Marco have been announced by Kai Yun group to leave both brands.

In real life, Frida Giannini and Patrizio di Marco are lovers, and they share a daughter together.

According to the content of the disclosure, Patrizio di Marco will leave in January 1st next year, and Frida Giannini will leave the brand after the last big show in February next year.

Although the news of the resignation has thrown a shock in the fashion industry at the end of the year, in fact, rumors about the departure of the two men have been circulating for several months.

The performance in recent years has not been satisfactory.

In 2009, CEO Patrizio di Marco entered the Gucci brand. He worked with Frida Giannini to strengthen the logo strategy and upgrade the brand image (in recent years, the price of Gucci increased by more than 40%) and opened up.

Although there is no problem in direction, the strategy is too radical in practice.

This has not been as satisfactory as expected. The earnings in October this year dropped by 20% compared with the same period last year.

In fact, he himself is not the first brand executive to leave. In September of this year, Mimi Tang, President of Greater China, announced that he would quit. Last week, the CEO of the watch and jewelry department had just left.

The most famous designer in Gucci is Tom Ford. He also served as the creative director of the brand for 10 years, putting Gucci on the top of the international fashion industry.

He left with CEO Domenico-de-Sole in 2004.

In the pition period after Tom Ford left, now joined Tod's Alessandra Fachinetti as creative director.

After that, Stella McCartney, who was originally identified as the next designer by the brand, gave up the opportunity because of the stand of animal protection. Therefore, she came from Fendi. In 2002, she came to Gucci's Frida Giannini as the creative director, and opened another ten years.

Now, the cycle of ten years is over. Who will the next person be?