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Take Stock Of Three Highlights Of The Ninth Asian Outdoor Exhibition 2014
< p > > a href= "http://sjfzxm.com/news/index_f.asp" > < < /a > >, the 2014 (ninth) Asian outdoor exhibition ended. As the first professional outdoor products exhibition in Asia and the first outdoor exhibition approved by UFI in China, the Asia outdoor exhibition provides a trade platform for exhibition, experience and communication. It is also a weathervane for the trend of Asian outdoor industry. Among them, the intensification of segmentation, environmental protection and accessories are the biggest attractions of this exhibition in Nanjing. < /p >
< p > < strong > point 1: < /strong > < /p >
< p > < strong > added new areas for running and aquatic products, and outdoor subdivision aggravated < /strong > /p >
< p > for the fast-growing running market, the Asia outdoor exhibition has a running area. Among them, Asics, CAMELBAK, Columbia and other international and domestic brands include running shoes, sports watches, clothing, socks, kettle, running bags and a series of running supplies. At the same time, Adidas, Buff and other brands show running products in the single product exhibition area. < /p >
At the same time, in recent years, China's water sports market has been developing rapidly. This year, the outdoor display area of Asia Outdoor Show includes P, canoeing, inflatable boats, diving supplies, accessories and other related aquatic products. < /p >
< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > Industry > /a > evaluation: < /strong > /p >
< p > Hong Qinming, deputy general manager of Mingwei CAMKIDS: the emergence of various outdoor segments, including youth outdoor, reflects to some extent the subdivision of the outdoor products industry after being highly mature. This also brings a new round of licensing opportunities for more enterprises focusing on market segmentation. < /p >
< p > < strong > Two: new products, new technologies, environmental protection first, < /strong > /p >
This year, with the gradual recovery of China's outdoor market, people's awareness of brands is getting higher and higher. Brand companies pay more attention to the functionality, professional design and quality of products. P For the first time, this exhibition is based on new technology fabrics. GORE-TEX will discuss the application of new fabrics in the industry at the exhibition site. Health and environmental protection products have also become an important outdoor theme. Australia's environmental protection brand, eclv, is presenting its biodegradable and environmentally-friendly products such as natural organic tableware and outdoor accessories. < /p >
< p > < strong > industry evaluation: < /strong > < /p >
Xu Rongsheng, chairman of the "P" Lion Brand outdoor products Co., Ltd.: the development and maturity of the outdoor sports brand will eventually return to the product experience. As an outdoor sports brand equipment manufacturer, advocating environmental protection should start with the source fabric of the development. < /p >
< p > < strong > point three: accessories play the leading role < /strong > < /p >
< p > at this exhibition, DOITE, 33 years old, has always focused on outdoor accessories. Any exhibition or brand promotion will focus on the development of other products. And Fire-Maple, the first brand of outdoor camping cookware, has a new look. Its products have covered camping stoves, camping pots and camping cutlery. This exhibition Fire-Maple is rich (rich stores) its product line, camping products tent, camps and tables and chairs have been widened. < /p >
< p > at the same time, there are ZEAL WOOD outdoor functional socks, LAKEN aluminum kettle, FIZAN mountaineering staff and other professional outdoor accessories brand with all kinds of new products. < /p >
< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > Industry > /a > evaluation: < /strong > /p >
Lin Guodong, general manager of Nanan P Co., Ltd.: in the past few years, the outdoor products market has been growing rapidly. In the past two years, the local outdoor brand enterprises have entered the bottleneck of development. However, the domestic era of big outdoor has not yet arrived, and everyone is in the rush to get ready, especially to increase investment in professional outdoor accessories. If you want to prove that you are a professional outdoor brand, you need more professional outdoor accessories to display brand and product strength. < /p >
< p > < strong > point 1: < /strong > < /p >
< p > < strong > added new areas for running and aquatic products, and outdoor subdivision aggravated < /strong > /p >
< p > for the fast-growing running market, the Asia outdoor exhibition has a running area. Among them, Asics, CAMELBAK, Columbia and other international and domestic brands include running shoes, sports watches, clothing, socks, kettle, running bags and a series of running supplies. At the same time, Adidas, Buff and other brands show running products in the single product exhibition area. < /p >
At the same time, in recent years, China's water sports market has been developing rapidly. This year, the outdoor display area of Asia Outdoor Show includes P, canoeing, inflatable boats, diving supplies, accessories and other related aquatic products. < /p >
< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > Industry > /a > evaluation: < /strong > /p >
< p > Hong Qinming, deputy general manager of Mingwei CAMKIDS: the emergence of various outdoor segments, including youth outdoor, reflects to some extent the subdivision of the outdoor products industry after being highly mature. This also brings a new round of licensing opportunities for more enterprises focusing on market segmentation. < /p >
< p > < strong > Two: new products, new technologies, environmental protection first, < /strong > /p >
This year, with the gradual recovery of China's outdoor market, people's awareness of brands is getting higher and higher. Brand companies pay more attention to the functionality, professional design and quality of products. P For the first time, this exhibition is based on new technology fabrics. GORE-TEX will discuss the application of new fabrics in the industry at the exhibition site. Health and environmental protection products have also become an important outdoor theme. Australia's environmental protection brand, eclv, is presenting its biodegradable and environmentally-friendly products such as natural organic tableware and outdoor accessories. < /p >
< p > < strong > industry evaluation: < /strong > < /p >
Xu Rongsheng, chairman of the "P" Lion Brand outdoor products Co., Ltd.: the development and maturity of the outdoor sports brand will eventually return to the product experience. As an outdoor sports brand equipment manufacturer, advocating environmental protection should start with the source fabric of the development. < /p >
< p > < strong > point three: accessories play the leading role < /strong > < /p >
< p > at this exhibition, DOITE, 33 years old, has always focused on outdoor accessories. Any exhibition or brand promotion will focus on the development of other products. And Fire-Maple, the first brand of outdoor camping cookware, has a new look. Its products have covered camping stoves, camping pots and camping cutlery. This exhibition Fire-Maple is rich (rich stores) its product line, camping products tent, camps and tables and chairs have been widened. < /p >
< p > at the same time, there are ZEAL WOOD outdoor functional socks, LAKEN aluminum kettle, FIZAN mountaineering staff and other professional outdoor accessories brand with all kinds of new products. < /p >
< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > Industry > /a > evaluation: < /strong > /p >
Lin Guodong, general manager of Nanan P Co., Ltd.: in the past few years, the outdoor products market has been growing rapidly. In the past two years, the local outdoor brand enterprises have entered the bottleneck of development. However, the domestic era of big outdoor has not yet arrived, and everyone is in the rush to get ready, especially to increase investment in professional outdoor accessories. If you want to prove that you are a professional outdoor brand, you need more professional outdoor accessories to display brand and product strength. < /p >
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