ASOS International Business Growth Is Stranded To Release Earnings Warning

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< p > June 7th, a few days ago, the British "a href=" //www.sjfzxm.com/ "Shang Dian" /a "ASOS" issued a profit warning, saying that due to the slowdown in the growth of sales in the international market and the promotion of promotional expenses, the company's profits in the current fiscal year will be greatly affected.

Since then, ASOS's share price has plummeted 40% on Thursday.

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< p > ASOS indicated that retail sales in the UK increased by 43% in the first quarter of May, while the higher profit international sales increased by only 17%.

Among them, the decline in the growth rate of international business has something to do with sterling's strong international currency market.

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< p > however, despite the profit warning, ASOS's retail sales increased by 25% over the same period last year.

The company CEO Nick Robertson commented: "due to various factors, our profit performance in this fiscal year is not as good as expected.

Our accelerated investment in technology and infrastructure supports our sales target of 2 billion 500 million, and our capital expenditure is still at a leading level.

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< p > "however, all customer indicators including active users, new users and order frequency are very active.

As the world's leading online fashion retailer, we are concentrating on promoting the ASOS business model globally.

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< p > it is understood that since 2001, < a href= "//www.sjfzxm.com/" > ASOS < /a > has always been the darling of investors.

ASOS announced that it had doubled its growth rate in a year before it announced its vigorous investment in infrastructure in March last year.

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After the sharp decline of stock prices on Thursday, ASOS pointed out that the company's profits will decrease this year due to the promotion of a href= "//www.sjfzxm.com/", the increase in cost less than /a, the increase in low profit British products and the performance of the pound in the money market.

According to its forecast, the gross profit of the company will also fall from 6.5% to 4.5% this year.

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