Ningbo Red Gang Tailor "Cut" A Different Path

< p > deep < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industrial base, making a target= "_blank" href= "target=" > textile > clothing become Ningbo's traditional dominant industries, local economic pillar industries and leading national fashion industry.

Relying on this, Ningbo has been holding the Ningbo international garment festival since 1997, effectively promoting the development of local economy and society, and becoming a card to show its good city image.

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Less than p ago, the seventeenth Ningbo International Fashion Festival has come to a close.

Through it, we may be able to grasp the development path of Ningbo's garment industry under the new situation.

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< p > clothing industry tends to be balanced in the domestic garment industry. Ningbo has always been famous for men's wear. There are a large number of men's clothing enterprises such as YOUNGOR and Shanshan.

As one of the most large-scale garment industry clusters in China, Ningbo's comprehensive strength, especially men's clothing, ranks first among all the similar cities in the country.

The production of suits and their suits accounts for more than 40% of Zhejiang's total, and the overall occupancy rate of shirts exceeds 1/4 of the whole country.

It can be seen that Ningbo has developed from men's clothing, and its industrial superiority is still evident.

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Under the impetus of leading enterprises, the pace of pformation and upgrading of Ningbo's garment industry has obviously accelerated, and the pattern of garment industry has gradually become more balanced. < p >

Judging from the current clothing festival, Ningbo's industrial restructuring has made remarkable progress. Women's clothing and children's wear are the same as men's wear: the women's clothing brands such as fig, Taiping bird and Dan Kun Yun, as well as children's clothing brands such as one stop, spring sprout and Barbie lele. The collection of these famous brands shows Ningbo's once all men's clothing capital, and its women's clothing and children's wear are very thick.

It is understood that the local women's clothing brands in Ningbo now have direct outlets and franchisees in the second tier cities all over the country. For example, the sales outlets of Taiping bird have already covered the whole country.

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< p > look at children's clothing again.

In recent years, Ningbo clothing industry has more than two hundred million yuan of capital into the children's clothing industry, many children's wear brands enter Yintai and other major shopping malls, children's wear market has maintained a rapid growth.

In this market, a number of licensed children's clothing brands in the 90s of last century, such as one stop, etc., after 20 years of experience, continue to develop steadily by constantly adjusting their brand positioning and industrial structure, and some children's wear brands are pformed from foreign trade enterprises, such as Barbie Lele. Although the road to pformation is difficult, they still make their own characteristics. In addition, some adult brands are starting to expand children's clothing, such as Mini Peace of Taiping bird.

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Ningbo is a typical export oriented port city. It is also the main export city of China's textile and clothing. Textile and garment exports occupy 1/5 of the total export volume of Ningbo, and the import and export of textiles and garments, including P, is relatively large.

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< p > however, the export dependence of Ningbo textile and garment industry has declined in recent years due to the impact of the global economic environment and China's economic pformation, restructuring of domestic and foreign needs and restructuring of Ningbo's textile and garment industry.

The garment industry in Ningbo is gradually shifting away from the barriers of pure manufacturing to the fashion and creative industries.

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< p > clothing enterprises in Ningbo are pforming from technology intensive to artistic and creative.

For example, YOUNGOR hopes to pform itself from a garment factory into a "creative and creative world of art and culture".

In June 2011, YOUNGOR group sold new Malaysia clothing, a wholly owned subsidiary engaged in OEM processing business.

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< p > in recent years, the city has been promoting the pformation and upgrading of the garment industry through measures such as encouraging the development of creative design industry, building and building creative squares and three creative blocks.

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< p > according to the reporter's observation, during the Ningbo international clothing festival this year, the organizers significantly increased the weight of the creative clothing design for 5 days.

28 fashion trends were released.

In the "China South Korea clothing awards" activities, there are a target= "_blank" href= "//www.sjfzxm.com/" from China, such as Zhang Guoping, Wang Yi and so on. Designers, < /a >, and designers from Wu Zhenyu, Hong En Zhu and Min Zhenghao from Korea, have carried out in-depth exchanges in the form of static and dynamic performances and fashion salons.

"Through the interviews of some business leaders and the designers, we feel that in the critical period of pformation and upgrading, the strong desire of Ningbo enterprises for designers is also showing that the role of designers in shaping the brand style is becoming increasingly prominent, and the importance of designers is becoming increasingly evident."

Zhang Xiaofeng, Secretary General of Ningbo Garment Association, said.

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"P >" since the end of September of this year, the first free trade area of China, the free trade area of Waigaoqiao Free Trade Zone in Shanghai, was formally established. Other coastal areas also expressed strong desire to establish a free trade area.

According to media reports, Zhejiang province strongly advocated the integration of Ningbo and Zhoushan, based on the Meishan bonded port area and the Zhoushan bonded port area, and promoted the pilot of the free trade area.

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< p > the establishment of Shanghai free trade zone is of great significance.

According to the analysis, the trade prosperity of the free trade area will directly promote the development of logistics. Shanghai is expected to become a global trade pfer station, and short-term regional trade will benefit directly. Real estate prices will also appreciate opportunities, and at the same time, accelerate the development of tourism.

In terms of policy, there are considerable policy preferences in the fields of financial services, shipping services, business services, professional services, cultural services and social services, which will surely bring about a new round of development for Shanghai.

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