St. Valentine'S Chairman Chen Ruidian: Enhance The Concept Of Outdoor Sports

The winter in the north is always grand. A snowy night, a northern wind and a breath of P roar.

Unconsciously, the wheel of time has already pointed to 2013.

In this month, there are no flowers and flowers, only flowers and flowers. In this month, we sent away the deep autumn with a tender feeling, and ushered in the cold winter. In this month, the river became lively and seemed to sleep quietly.

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< p > When snowflakes fall on the ground, many people can not help wearing their assault clothes and boarding a pair of < a href= "//www.sjfzxm.com/news/index_z.asp" > outdoor shoes > /a > out of the bustling city, and feel the beauty and magic brought by this silver wrapped nature.

When the outdoor tide is gradually infiltrating into people's life, practical and innovative outdoor products are becoming more and more popular, comfortable life and natural return. With the promotion of people's consumption and the deepening of the concept of outdoor sports, more and more urban white collar will come out of the outdoor and enjoy a fashionable and healthy life by "indoor".

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< p > nowadays, < a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > outdoor products < /a > has become an indispensable daily necessities for people.

St. Valentine, a city outdoor brand, is the leader in the outdoor trend, and Chen Ruidian's unique management and business model undoubtedly become a model for the industry.

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< p > as the industry leader, Chen Ruidian talked about his more than 20 years of entrepreneurial experience. He stood up from an entrepreneur's point of view. He summed up the phrase "decision is very important."

"When you decide to do something, you have to stick to it. This is the so-called positioning.

Life in a few decades, without ten years, eight years, it is very difficult to succeed in an industry.

Some people are smart and capable, but drift with the tide, do not have a clear positioning, and will eventually accomplish nothing, "Chen Ruidian said.

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< p > in the early 90s of last century, the company was founded.

In 2002, "Camel" brand began to operate. In just a few years, it realized more than 2000 sales outlets and opened up a new pattern of outdoor marketing in China.

In 2008, the "San flee" brand was launched and expanded rapidly. As the first enterprise in China to break through a single variety, successfully realize product serialization, diversified operation and operate the outdoor brand with brand concept earlier, through many years of unremitting efforts, the outdoor group has developed into the leader of the domestic outdoor industry.

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< p > as an entrepreneur in Southern Fujian, he inherited the fine style of "magnanimous and open-minded, perseverance and perseverance and dare to win" in Southern Fujian.

"A wise man is a mountain, and a wise man a sea."

Sometimes I drive to the beach by myself and think about some problems quietly.

Sometimes the sea is calm and sometimes the waves are rough. It is always a setback for a man to do his career. We must have the same mind and spirit as the sea to accommodate these things. He analyzes his spirit of "South America's spirit of fighting hard to win".

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< p > as an outstanding entrepreneur, he insists that he is an ordinary person.

"Every entrepreneur is an ordinary person who has to experience setbacks.

Faced with setbacks, we need to calm down and learn rational analysis, pposition thinking and self reflection.

When people reach a certain age, we should learn tolerance and observe it. Our ultimate goal is to solve the problem.

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< p > as an honest entrepreneur, he can be heard in many partners.

Chen Yongyue, general agent of Beijing, said: "Chen Ruidian is a well recognized boss. He and his business partners are like good friends. They never have the office of the boss. They work hard and conscientiously."

Chen Ruidian regards the two words of "honesty" as the secret of success. His manners and manners reveal sincerity and trust.

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< p > as a social responsibility entrepreneur, his view is "the ultimate goal is to contribute to the society and embody the value of enterprise and individual".

In 2008, "Saint flare" became the strategic partner of the Chinese Mountaineering Association < a href= "//www.sjfzxm.com/news/index_h.asp" > outdoor sports < /a >, and sponsored the Chinese national mountaineering team to successfully reach the Mount Qomolangma with the Olympic torch. In 2010, commissioned by the national sports standards and technical committee, the China Mountaineering Association venue equipment and equipment committee appointed lad as the standard maker of Chinese mountaineering shoes. For a long time, "Saint flare" invested heavily in sponsoring outdoor activities and the Mountaineering Association's outdoor activities, which made positive contributions to the spread of the outdoor culture and the development of Pan household industries.

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Chen Ruidian's motto is "P is better than words and pragmatism is truth seeking".

We believe that whether Chen Ruidian's "outdoor outdoor business" or the outdoor brand of the outdoor group will all be rising.

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