Ningbo Garment Enterprises Break The Traditional Development Mode And Actively Seek Pformation.

In 2011,

Ning, the textile and garment industry above the scale accounts for 10.45% of the total industrial output value of the whole city; the total profit accounts for 12.14% of the city's above scale industry; the total number of employed personnel accounts for 19.76% of the whole city's industry; and the per capita output value of the textile and garment enterprises above Designated Size reaches 426 thousand and 700 yuan / person.

The 2011/2012 Ningbo textile and garment industry development report, which was first launched at the Ningbo International Convention and Exhibition Center yesterday, fully depicts the brand new pformation of the old "Ningbo outfit" with creativity as its driving force.

Facing the confusion of traditional manufacturing industry, Taiping bird first put forward the idea of "industrial pformation and fashion creativity"; in 2011, it began to gradually peel off manufacturing links; now, it once again put forward a new concept: "do not make clothes to be fashionable", enterprises are no longer the institutions providing clothing products, but become a "fashion solution" service provider.

So creative and fast fashion, from designer's inspiration to new product unified national cabinet, as long as 20 days or so, and general clothing enterprises to complete this process will take at least two months.

Looking at many Ningbo clothing enterprises, "no clothes for fashion" and no more than Taiping bird? E-commerce as the main platform, online and offline synchronized men's clothing brand GXG, the same interpretation of the enterprise "fashion" and the meaning of smiling upward.

A new way of light assets, strong brand and heavy creativity is also a tradition for Ningbo and even the whole country.

New ideas and models are provided.

"At the moment, clothing companies need to do more than just clothes, but more to understand people's lifestyle, consumption patterns, and even hobbies, so as to guide the trend of fashion."

Zhang Fuliang, Dean of Fashion Institute of Zhejiang textile and Fashion Institute, said.

"With the rising cost of clothing raw materials, the increasing shortage of labor resources and the instability of market demand at home and abroad, the traditional textile and garment industry is faced with various uncertain factors. Facing these unfavorable factors, creativity can be described as the late advantage of" Ningbo Costume ", and it is also an effective driving force for opening the future of" Ningbo pack ".

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said.

With the gradual improvement of living standards, the textiles that people are wearing have developed from the most primitive functions of regulating body temperature to antibacterial, anti ultraviolet and infrared radiation, waterproof, antifouling, antistatic and other functions.

In many domestic garment enterprises, YOUNGOR first saw the development space of functional clothing, and put it into the R & D shirts in real time.

At the moment, it has acquired independent intellectual property rights of hemp fiber.

A technology intensive clothing company turned like this.

。

In 2011, YOUNGOR brand clothing earned 3 billion 810 million yuan in profit and a profit margin of more than 65%, and the gross profit margin of its ironing series men's business clothing was over 60%. This is the fruitful result of creative fashion.

The "2011/2012 Ningbo textile and garment industry development report" released yesterday shows that in 2011, the total industrial output value of textile and garment industry in Ningbo accounted for 10.45% of the city's above scale industries, while the total profit accounted for 12.14% of the city's above scale industries, and the per capita output value of textile and garment enterprises above Designated Size reached 42.67%, up 24.47% over the same period last year.

In the context of the slowdown in the growth of clothing sales nationwide, sales of clothing in Ningbo are still steady.

It is noteworthy that in the current international clothing festival, Italy's high-end brand COPPOLELLA 2013 spring and autumn new clothing announced in Ningbo the world's first, more than 20 brand fashion show jointly staged, and more than 10 new designers came to Ningbo to display creative works, triggering more Ningbo clothing entrepreneurs "fashion" inspiration.