The Relationship Between Lifestyle And Clothing Consumption

People are right.

The choice of clothing brand should be influenced by its life, and clothing brand can also reflect and promote different ways of life.

The value of clothing marketing is to stimulate consumers to expect changes in behavior. Therefore, clothing salesmen have to master the internal psychology of consumers and their behavior rules, especially their stable behavior patterns.

And clothing enterprises change their behavior according to the behavior pattern of target groups, become clothing brands that consumers love, and then win the corresponding good behavior reactions of consumers.

Therefore, clothing marketing is a two-way behavior change. Its essence lies in the interaction between apparel marketers and consumers based on psychological acceptance.

The relationship between clothing consumption and lifestyle refers to how a consumer as a person naturally carries on clothing consumption, especially how to make clothing consumption become a stable part of his lifestyle.

(1) every consumer is doing something in the first place.

When consuming behavior, there is usually a reason that when a person buys new brand clothes for a first time, the reason is often obvious. But if there is no big trouble or strong new information stimulation, people will buy the same jewelry when they buy the same second or third times, and the impulse to find the reason will be weakened and gradually become a habit of behavior.

(2) people need reasons in the process of clothing consumption. Apart from this product, what is more important is that the product is not matched, that is, whether it matches other things in our way of life.

Matching is the premise for different consumption behaviors to form a life style.

(3) people will constantly create reasons to question their original rationality in the process of clothing consumption.

Generally, the higher the degree of consumer satisfaction, the higher the chance of doubt, because the growth rate of expectation is far greater than that of product satisfaction, while low satisfaction products may produce regret after just buying.

(4) the main source of self doubt is that people are stimulated by other information.

New brand, new

New consumers, such as new packaging, who are always in an open environment, feel that their original purchase behavior has not fully satisfied their value needs, and this value demand itself is constantly growing.

(5) people are always trying to justification for new clothes consumption.

Even without any new information stimulation, people still feel that clothes and images need to be changed to increase the richness of life.

(6) the collapse of the whole life style is often caused by the change of a key consumer behavior.

Generally speaking, our routine consumption behavior is consistent with the original way of life, but at some time and for some special reasons, if the clothing products purchased by consumers do not match the original style of dress and lifestyle, this may be the beginning of his / her establishment of a new way of life. Then he / she will gradually increase the connection with this new behavior and clothing consumption, thus forming a new dressing style and lifestyle.

(7) if the majority of the whole lifestyle has changed, for example, what vehicle to drive, what house to buy, what clothes to wear and what cell phone to use has changed, then the rest of the consumption of the original form is hard to persist for a long time.

(8) almost no clothing consumption behavior can be repeated for a long time.

The reason why we can't repeat is on the one hand.

The popularity and variability of products are unique. On the other hand, marketers do not want to provide consumers with the same things as before, and the main reason why they do not want to provide the same products is that competitors always want to provide new products.