The Asian Outdoor Products Exhibition Kicked Off In Nanjing, And Jinjiang Footwear Corps Made A Wonderful Appearance

Yesterday, 2012 Nanjing Asia Outdoor Products Exhibition kicked off. Jinjiang Outdoor Corps, led by Tianluntian and Saint Fry, launched a brand new outdoor Footwear The brand made a wonderful appearance.

The pan outdoor brand San Fry, which has participated in the exhibition for many years in succession, won more than 300 square meters of exhibition space with heavy money to display its brands and products in a large area. Chen Swede, chairman of Leyden Outdoor Group, said that he hoped to take this opportunity to communicate with more outdoor people and institutions at home and abroad, jointly discuss the development trend of the outdoor industry, together promote the development of China's outdoor industry, and lead Fujian outdoor brand style out of regional characteristics!

"We invested a lot of money and energy in this exhibition, not only in the design and layout of the exhibition hall, but also invited many domestic outdoor celebrities and media reporters to attend, jointly launched the Tianlun Tianji Dream Plan, and formed a good on-site interaction. I believe Tianlun Tianji Outdoor will become the biggest highlight in this outdoor exhibition." Xu Tengda, general manager of Tianluntian, said confidently.

In addition to focusing on the promotion of its brand image, Lion Outdoor, which participated in the exhibition for the first time, also strengthened the publicity of brand single store franchise. Xu Rongsheng, the general manager of Lions Outdoor, told the reporter that relying on the strong shoemaking industry cluster, Jinjiang has unique advantages in outdoor shoes. For outdoor brands in Jinjiang, the integration and optimization of outdoor resources of other categories with the help of the Asia Outdoor Exhibition Platform has become the top priority of Jinjiang Outdoor. "Only by doing a full range of products can we really feel outdoors," said Xu Rongsheng.

It is reported that as the most professional outdoor trade exhibition in China, Nanjing Exhibition attracts tens of thousands of visitors every year.

The exhibition area has expanded from 42000 square meters in 2011 to 48000 square meters, and the number of participating brands is expected to reach 540, an increase of nearly 20% over last year. The professional outdoor brands KAILAS, VAUDE, and MEINDL all made a wonderful appearance at 2012 Nanjing Outdoor Exhibition, which not only brought the latest high-tech new products to this outdoor event, but also brought a series of wonderful on-site activities. The Industrial Development Forum, Asia Outdoor Industry Award and 2012 Asia Outdoor Exhibition Climbing Festival will be held at the same time.