China's Children's Clothing New Strength Design Fashion Category Complete

Young mothers need such a group. Brand of children's wear "Fashion design is in keeping with current trends. Rich style, complete range of goods, preferably from hat to clothing to accessories can be bought. Shop must be big, layout reflects creativity, make shopping a kind of enjoyment. When mothers talk about this brand, they will feel that this is a fashionable and international brand of children's clothing, and they are willing to introduce them to their mothers and friends. This is Miss Li, a white collar worker in Shanghai in 2006, who was a mother of 10 years old and described the brand of children's clothes in mind.

Ms. Chen, a ------3 year-old daughter in Wenzhou, hates boring and uninspired children's clothing design, making her feel that her children are always not good enough. When young mothers always want to take their children out, children dress up as well as themselves. This is the performance of Post-80's mothers in pursuit of quality of life.

In 2007, Barbara Awarded " Famous brand products in China "Title" has become the leader of the industry, and is also stepping up the layout of the national market channel. At that time, the whole industry's requirements for clothing design were not particularly high. Barbara was keen to see the needs of consumers and realized that young fashion mothers had gradually become the main consumers of children's clothing, and the products should be transformed and upgraded to more fashions.

Starting in 2007, Barbara has launched a strategic partnership with the French pop information company to design a more fashionable children's clothing. The designer team has grown stronger and become the core and soul of the whole brand operation.

Barbara management and designer teams travel to international fashion week and major international brands. "Product as the core" has become the consensus of the brand. The French consulting company seamlessly integrates the latest international trends, elements and designers, and directly participates in the design process. Insiders say that Barbara's design department has a branch in France.
At the same time, large-scale advertising on CCTV directly appeals for "more styles, more choices" design advantages.

By the spring of 2008, Barbara clothing was fully synchronized with the international trend of the season. The product line was continuously enriched and extended, covering all categories of children's clothing. At the same time, the use of new fabrics and crafts shows the style and perception of international brands.

Ms. Li of Shanghai said, "entering the shop of Barbara, we see the clothes that make people look bright." Ms. Li, who likes to study the modeling match, began releasing her enthusiasm for dressing up her son. Beautiful mother and handsome son walking in the street makes Ms LEE feel great.

08 years ago, inspired by Barbara, more children's wear brands began to pay attention to the importance of dress design, and jointly promoted the overall fashion of children's clothing industry to a new height.

Many children are inconsistent with their mother to go to children's clothing shop to buy clothes. Ms. Chen said, "my daughter soon began to run away when she was in the shop, and there were so many things to play outside. The children were impatient staying in the children's clothes shop and waiting to try on the clothes."

For the first time, his daughter did not want to leave with Ms. Chen in the children's clothing shop. It was in the bala Bara shop on the three floor of the five Horse Street in Wenzhou. Mrs Chan first saw such a children's clothing store that could keep her children. This is the last 2 years of research and planning by Barbara and the British design company, which ultimately determined the "fun shop". The facade of the shop creates bright dreams of children's hearts with dazzling lights. A large number of curved designs are used to give people a gentle and lively feeling. Inside the shop, we create the concept of "play", children's play area, cartoon culture area and other interesting content, making the shop a playground for children.

Every Barbara store has such a familiar visitor: some children will go to the shops together after supper every day: playing children's billiards, reading comic books, eating free ice cream, playing the rail train...

All over the country, nearly 1000 square meters of super stores, including clothing, shoes, underwear, hats, accessories, bags and other products of the whole category, shopping in Barbara store to become 80 after mother happy and enjoyable and leisure.

Ms. Chen's work needs all the major cities in the country to travel. She sees the design of Barbara store in every city has originality and become a local fashion landmark. The same is that every shop is filled with amazing ideas, small surprises everywhere. For example, the cartoon image of the stockings, price tags, walls full of whimsical graffiti, etc., "adults into the shop will also be very interesting, like walking into the world of childhood", Ms. Chen said. Children like watching TV, chatting QQ and playing online games. When children participate in these activities, they often excitedly point to the screen and shout to their mother, "Mom, I see Barbara again." Every year, the outdoor roadshows that are all over the country are also children's favorite festivals. The children of the whole city gather together as a big party, and mothers and children experience the joy brought by Barbara.

What impressed her most is her love for children in product, shop design and service. On the Internet, Ms. Lee saw a paragraph in Barbara's introduction, which made her feel deeply:

Barbara is China's leading fashion fashion children's clothing brand with international vision, and is also the children's clothing brand advocating the global children's fashion lifestyle. We grow with our children, protect every smile from our children, and support every child's dream about childhood.

Adhere to the needs of children as a starting point, so that every day children grow up with our accompanying and guarding. Let all children wear our clothes, we can feel "fit", "considerate", happy to spend their childhood playing time. We hope that children will feel warm and caring when they wear balbala clothes, and will leave behind childhood memories after their children grow up.

In February 2012, Ms. Lee's daughter was 16 years old, and she could not wear children's clothing. But every time she passed Barbara's shop, her daughter would still say "Mom, look, Barbara" to her mother.

Ms. Lee continued the habit of visiting balbara, but she went shopping with a group of mothers who were promoted to their mothers, watching the new generation of urban young mothers dress up the new generation of children, and discussing with young mothers what is going on in the season.