Wearing A Beautiful Dress POSE A Day Into The Account 10000 Yuan Year Into Millions Of Amoy Girl Is Not Simple.
The frenzied growth of e-commerce market is driving related industries around the world: "ERI" predicts that the online shopping market will exceed 750 billion yuan in 2011, of which 90% comes from the Taobao platform. Taobao's recent development report on China's online shopping service market shows that the most profitable industry in related industries is information system, followed by photography and model industries. The total volume of transactions completed last year was 2 billion 290 million and 1 billion 700 million respectively. 1 billion 700 million of the "cake" is almost eaten by the only 30 thousand girls and the photography team.
In Binjiang, Hangzhou, there is a girl named Zhu Lin who can be regarded as an industry sample for the development of Amoy girls. The Zhejiang girl born in 1988 has been out of school for less than 2 years, and is now one of the most popular online models on the naughty girl's platform. Nowadays, her price is calculated according to the number of pieces, and the price of each dress is 100 yuan. At the height of the day, a picture of 200 sets of clothes should be taken one day. It is common practice to go to 10000 Jin every day. It is not a dream to enter millions every year.
25 year old girl enters millions every year
There are not many Hangzhou Amoy girls in the year. Zhu Lin said that she succeeded in realizing her dream of entering millions of years by relying on Jiaxing's Haining and Tongxiang Pu Yuan.
Zhu Lin said that one year ago, she was worth 50 yuan per set of clothes. But last year, Haining leather manufacturers and Pu Yuan sweater manufacturers entered the electricity business in a big way, raising the value of a small group of girls, including her. "The price of leather and sweater is higher and the gross profit is higher than that of fashion." And the producers who came to shoot were generous, and only they could make 100 sets of prices. It is up to personal qualities and long-term skills to get a list of such businesses.
"Fur and sweater mostly belong to the clothing of the mature department, and the requirements for the models are very high." Zhu Lin said that not only does the model have a good figure, but also it can accurately control or highlight the fashion quality of the clothes. "I am lucky that the clothes that I have made have become the explosions of the year, and more than 10 clothes have sold 1000 or more sales records, of which 3 have exceeded 10 thousand sales records."
So, on the platform of Zhu Lin, she became a hot girl chased by the manufacturers. He sat down and took a 100 yuan worth of clothes.
Stick to it and go farther.
Speaking of today's income, Zhu Lin smiled awkwardly. She said it was not easy to do this business. For more than 3 years, she had thought of leaving. However, after seeing the prospect of net model, the teeth were clenched.
Zhu Lin recalls that when she was sophomore, she began to involve plane models and lines. That year was 2008, and the online shopping market was just beginning. At that time, there was a saying in the line: "first class models take picture albums, second class models shoot Taobao stores", so many online shops can not afford professional models, and even the second-class models do not look for them. They simply go to the campus to look for beautiful, well built students.
Luckily, Zhu Lin took a picture of a shop on the basis of his sweet appearance and outstanding figure. "It's a Taobao women's wear shop. Now the business of this store is very big. The first time I wore a dress was a model.
In the circle of plane models, Pose and fan decided the price of the model. Zhu Lin said she had been unskillful in taking pictures for the first time, and did not know how to set pose. It took at least 15 minutes to take a picture. Nevertheless, the effect of the photos is not ideal, and it always appears stiff and rigid.
"It's easy to make money in a beautiful dress, actually tired." Zhu Lin said that when he first entered the office, he worked hard and paid little, and even rushed to the field. "Once I went to Haining Leather City, I came back in the morning and came back to my bedroom. I was so tired that I only made 500 yuan a day." Think about it then, forget it, don't be a model. However, after all, because of her love for this line, she still clenched her teeth and persevered. Slowly, with many online stores to establish a cooperative relationship.
Looking back at the way, Zhu Lin said that when others envy her, she will always tell others that they will go further in the most difficult times. This is the way to be a model.
The hardest part is shooting off season.
Ask Zhu Lin, what is the most difficult money to make a model? She would not want to blurt out: "of course, it is anti season."
She said that most clothing shots should be ahead of the season. For example, in the winter of cold wind, people begin to shoot the clothes of spring. When the autumn tiger is in the late summer and early autumn, it is necessary to shoot thick winter clothes. "We wear all kinds of fur clothing at high temperature and wear short skirts in winter and winter. We all have to go through it." Zhu Lin said, do not believe it? You can go to Xingguang road in Binjiang to see it. When taking pictures, the model has no season. With the positioning of clothes, it can endure the severe cold and intense heat. Moreover, it has to put pose in front of the lens to maintain a natural smile. "As soon as the lens is removed, you wrap up your clothes and shiver."
In addition to shooting off season clothes, Zhu Lin said that he must learn to work like a top in the busy season. Zhu Lin's highest record was 230 sets of clothes a day. He kept changing clothes in more than 10 hours and put pose and smiling face. He averaged 3 minutes to take a picture of a costume.
"In the past few years, I have started to make rules. No matter how busy the business is, I must keep myself awake for 8 hours, otherwise I really can't work well." Zhu Lin said.
Rewriting the traditional model industry
The Amoy girl platform gave Zhu Lin such a girl a big dream platform. They rewrote the industry pattern. Without specialized brokers and photographers, they still have business, and these businesses rely on the "performance" that they have been making all the way from the customers.
Zhu Lin said that today, 80% of the businesses she receives are from the online platform. The fast growing demand of Taobao stores soon surpassed the traditional stores, and the demand for these platforms was brought together. Soon, the flat models of the original self portrait album began to connect with Taobao's business.
On the Amoy girls' platform, each model is like a commodity. Status, volume, customer evaluation and so on determine your sorting on the platform. "Like Taobao products, the more you sell, the more you will be in front. The more you see in front, the more people will see you, and you will be filming, and you can further increase your status." Zhu Lin said that she recently ranked the top three in the beauty list of naughty girls, and if she was a commodity, she was the exploding girl.
Extension
Amoy girl transformed when the boss sold about 10000000 clothes last year.
The first super Amoy awards ceremony hosted by Taobao was held in Hangzhou not long ago. The figures revealed that nearly 30 thousand people are alive on the platform of the naughty girl, with a daily income of 1-1000 yuan (81.2%), 1000-3000 yuan (17.3%), 3000-5000 yuan (1% yuan), and 5000 yuan or more, accounting for 0.5%. The annual income of the full-time girl is generally over 150 thousand, most of them are not from the academic profession, but many people earn more than the traditional plane models. All this was developed in just two or three years.
In addition, there is also the transformation of the girl. For example, Yu Mengjiao, who graduated in 2011, was originally one of the senior naughty girls on the platform. But she also started a Taobao women's clothing store while filming. She herself was a model, and this innate superiority once made her shop flourishing in the pictorial newspaper. As the online store business gets bigger and bigger, she has now retired from the naughty girl and has become a full-time boss. Over the past year, the shop which she controlled as "Momo style" was 14 million of the annual turnover, ranking 160th in 130 women's clothing stores.
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