Shoe Enterprises To Eliminate Inventory "Kill The Goose That Lays Eggs" &Nbsp; New Agents Become Victims.

Not long ago, Mr. Li, director of marketing at Z sporting goods Co., told reporters that the company has just sold all its inventory worth nearly 4 million yuan to the new cooperation.

After selling all the stocks just now, the head of Z business is really relieved.

However, half a year later, the agent with strong financial strength just evaporated on the earth.

According to the investigation report of Z enterprise marketing personnel, the inventory eaten by the agent has not been digested so far, so it can not continue to expand the market and continue to cooperate with Z enterprises.

Is this not the way to kill the goose that lays the golden eggs?

The main cause of overstock in pition expansion

According to the above Mr. Li, in fact, this year's inventory increases, although there are also factors of enterprise management problems, but market factors account for a great part.

"This year, some of the small and medium-sized shoe enterprises are idle because of the shortage of orders, and the stock of materials and workers are idle, so they start their own production of shoes and sell it themselves, but there are still a number of developing enterprises, but they are overstock due to excessive inflation in sales."

Mr. Li analyzed that since the beginning of this year, many shoe manufacturers in Jinjiang have expanded their production, and the overall development of the footwear industry is optimistic.

However, some shoe companies fail to see the situation clearly, blindly and optimistically, and make every effort to produce enough.

But excessive inflation has made many enterprises know what is "too much", and the growth rate of sales has not kept pace with the production speed of the assembly line. As a result, shoes have not been put on the feet of consumers but accumulated in the warehouse of enterprises.

In this regard, Guo Shoutan, director of marketing of mingle sporting goods Co., Ltd. believes that the reasons for backlog of large inventories of manufacturers are, on the one hand, because of abnormal weather changes since last year, which leads to the fact that production can not keep up with sales and the market is changeable.

"But in normal terms, market changes lead to backlog of inventory, and most of the backlog is at terminal agents. If it is in the warehouse of production enterprises, a large part of the reason is that there are loopholes in production control and data, and inventory and spot prices are not matched."

Guo Shoutan said.

In addition, sales information feedback is not timely, one of the reasons is that many shoe companies expand and speed up. However, because of the large quantity, distance and low informatization, the disadvantages of wide range marketing are also revealed. When sales information feedback is lagging behind, manufacturers' large quantities of shoe products are not well known, and factories are still working hard.

The problem of capital chain caused by inventory backlog is serious enough to cause enterprises to have to tighten their money supply and reduce the proper support strategy for the market. Once the stock accounts for more than a certain proportion, it will become unmanageable.

Mr. Lee, who is the head of the shoe business, explains this, so this is also a way of doing nothing.

Because when an enterprise is in a state of financial distress due to inventory pressure, it is also hard to give support to the following policies and practical guidance if it wants to support it.

However, Guo Shou Tan believes that this way of "killing the goose that lays eggs" is not proper, which will lead to the pressure of inventory pressure in the new generation, the difficulty in collecting outstanding debts, the capital stuck in the goods, and the introduction of new funds.

After the outbreak of a series of capital problems, the cooperation will be suspended, or the business will be closed down or the stocks will be sold off.

This way will make the total generation lose the investment enthusiasm that the manufacturer hopes to conform to the enterprise strategy market, and the weakening of centripetal force between the company, the total generation and the franchisee will further affect the future development of the whole enterprise.

Strengthening internal control and docking modern logistics

In view of this, Cheng Lirong, senior consultant of boss Consulting Company Limited, thinks that many enterprises' inventory is due to the addition of orders. On the one hand, it may be that the enterprise's production scheduling plan is not well done, and the lack of planned additions result in overproduction of enterprises, which is mostly due to the inaccuracy of information and market forecasts.

Therefore, it is urgent for enterprises to strengthen internal control of production.

In addition, modern logistics can enable enterprises to plan and cooperate in all aspects of logistics, carry out logistics planning, warehousing management, cargo tracking and settlement management, and strengthen the market analysis ability of enterprises.

In addition, Guo Shoutan said, a good inventory digestion channel is also one of the hardware of the company's benign operation.

Or choose to sell inventory by e-commerce, or some people directly start the business of inventory sales. The dual advantages of low price brand attract countless consumers, and the profits are considerable.

In fact, many mainland merchants in Dongguan come directly to stock shoe market to sweep goods.

This is a common practice, but for today's fiercely competitive market, it is a bad idea to destroy the new dealers in order to digest the current inventory.