China'S Home Textile Market Is Experiencing A Test Of Ice And Fire.

China

Reporter: in recent years, there have been drastic changes in the home textile professional market in China. In the short term, the phenomenon of "creating a fire" in the nascent market is gone forever. What kind of nuclear fusion does the home textile professional market generate?

Hu Baogang: over the past 30 years, China's textile home textile professional market has played a role as a channel and people have been saying "channel is the market".

China's textile home textile market comes from the mixed era of agricultural economy and industrial economy. It grows in the era of service economy, and then faces the era of experience economy.

When "channel" meets the network, experience, creativity, investment...

"Channel economy" came into being.

The so-called "channel economy" refers to the combination of "brand channel" and "three-dimensional channel".

In general, the value of "channel" as an auxiliary commodity paction is quite different from that of "channel" as a brand promotion.

In general, "channel" and "channel economy" are far apart. This is why people are keen on building brand channels.

The higher value of "brand channel" lies in the achievement of "channel economy" through internal refining and external improvement of brand channels.

The pformation from "flat channel" to "three-dimensional channel" and the promotion of "ordinary channel" to "brand channel" will become a new feature of the era of "channel economy".

At the same time, with the formation of "channel economy", the value and role of textile home textile professional market is further enhanced.

Reporter: unlike the traditional terminal form, the modern professional market is facing a new round of change. Is the emerging network economy bringing positive enlightenment to the professional market?

Hu Baogang: at present, the traditional textile home textile specialized market channel is more manifested as "information, relationship, logistics, capital", basically belongs to "linear management".

The role of traditional textile home textile market channels is being replaced by new business models and technological innovations.

China has put forward the strategic plan of "three networks in one", and the Internet has gradually entered into our lives. The IPAD of the United States is integrating information, network and media into one.

The "Internet Era" and "home life" will become the mainstream of people's life and work in the future.

The procurement terminal of textile home textile market is undergoing fundamental changes. The traditional "flat channel" will inevitably be accompanied by the advent of e-commerce and experience economy.

The construction of experience space will show the channel level and foundation of professional market, so as to highlight the simplicity and humanization characteristics of "channel economy".

Therefore, becoming a "professional market brand channel" and "professional market operators" (market developers), nurturing "professional market channel brand" and "brand operators" (agents) will be the common goal pursued by professional market and agents.

In the textile and textile professional market gradually entered the pluralistic channels today, "mouse" has become an indispensable part of the textile home textile professional market. The integration of e-commerce and professional market has become an unquestionable fact. Whether we recognize the status of the network, the separation of procurement and experience will completely change the current form of pactions.

Reporter: people are used to divide the home textile business channel into different categories, such as shopping malls, specialty stores, supermarkets, professional markets, etc., and there is a clear distinction between different channels. Is this way of being also facing new shocks and adjustments?

Hu Baogang: at present, the textile wholesale market is accelerating.

The boundaries between the specialized market and retail department stores, thematic shopping centers, and specialized shopping malls are gradually blurred.

From "channel to King" to "channel for gold", behind every channel there are capital markets backing up, all of which are "data for investment".

This shows that with the "channel" there is capital, capital has capital, and capital has more channels.

When the channel meets capital, the channel becomes a "channel economy", and the "channel economy" will push the textile home textile professional market to a new stage.

Reporter: as you said, "channel economy" is becoming a new form and new trend in the era of network economy and experience economy. So how does the Chinese traditional home textile professional market combine with this new channel mode?

Hu Baogang: network and experience, as a new way of promotion and purchase, have become an important embodiment of the "channel economy" of China's textile home textile professional market in the new economic era.

First of all, if we want to push the era of "channel economy" dominated by electronic commerce to a higher level, we need to constantly innovate and integrate.

At present, specialized information flow, channel classification, and market ranking will bring together a large number of market supply and demand and procurement information, so that people can improve their demand for "market finding" and "pushing the market".

"Channel economy" will continuously open up single channel platform and simple channel contacts, and promote textile home textile specialized market from "flat channel" to "three-dimensional channel" quickly, so as to achieve "channel economy" brand value professional market effect.

Secondly, we need to focus on the "channel economy" space of the professional market and constantly expand the scope of its space.

On the basis of gradually increasing the original "length, width, height and time" space, "sensitivity" is added.

It gives businessmen a brand new experience of purchasing business atmosphere, and builds a new "experience space" of professional market, so as to conduct multi-channel pactions.

Thirdly, we should pay attention to the problems of marketing channel in the past specialized market of textile home textiles, and avoid repeating the same mistakes.

At the same time, "entity and virtual" can be integrated into one.

With the pformation of textile and textile specialized market industry, China's textile home textile professional market will occupy a new field of "channel economy".

Finally, with the competition becoming more and more complicated today, with the expansion of space and the integration of network and experience, when the diversified business model starts to show a higher level of value through the "channel economy", the "channel economy" has begun to become a new investment platform and value reproduction of China's textile home textile professional market.