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Disney Builds Youth Sports Brand

2010/7/27 19:50:00 109

In 1928, a lively, cute, intelligent, brave little mouse was the great pioneer of American animation art.

Disney

Created, the birth of this cute elf has been recognized by people all over the world. With the development of cartoon movie, it has achieved great success. After nearly 100 years of development, it has become a famous figure famous for its cartoon characters such as Mickey, Donald Duck and so on.

brand

It has also developed an industry that contains huge wealth in audio-visual, book, media networks, theme parks, consumer goods and other fields.

In 2007, in view of the good development momentum of Disney brand in China, Walt Disney (Shanghai) Co., Ltd. officially co operated with XTEP (China) Co., Ltd. to authorize XTEP (China) limited to launch a new Disney movement series in the Chinese market. Aiming at the young women who love Disney in the country, it will form the most rich and most potential leisure fashion sports clothing brand industry of Disney brand.

Disney

Clothing classics in China.

Disney brand concept

Respect: Disney respects everyone of us. Disney's happiness is based on our own experience, not pleasure and others.

Sharing: Disney always demonstrates a positive and tolerant attitude, and hopes that Disney's interesting experience can be shared with generations.

Innovation: the reason why Disney has such a long history and such a high reputation is inseparable from his constant pursuit of innovation and excellence. It is precisely because of constant innovation that Disney has been alive for nearly a century and has become a world famous brand.

Story: every Disney product has a moving story.

Optimism: Disney's spirit of Paradise brings everyone a heart full of hope and longing.

High quality: achieving high quality standards and achieving excellence.

About Disney sport brand

The product of Disney sport is the perfect combination of Disney's cartoon image and various sports elements. The main consumers of Disney sport products are located in 18-30 year old fashion sports teenagers, of which women account for 80%, while male products account for 20%, which accurately lock the target consumers of Disney sport with young women.

In product research and development, renowned international and domestic front-line designers are making joint efforts. Disney company provides design concepts, themes and graphic elements every quarter to ensure the accuracy and continuity of product design style. It is close to international fashion at the shortest distance, and grasps popular elements to create Chinese youth sports leisure products.