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Successful Buyer'S Purchasing Channel

2010/7/22 10:37:00 93

To become a successful one.

Buyer

It is necessary to have the following points.

First, we have a good understanding of brand positioning, and we can not just search for goods by our own eyes.

Second, the buyers can be grouped according to the situation of the enterprise, such as top coat group, lower garment group, sweater group, cowboy group, image section group, popular fund group and so on. Then a product combination expert will integrate and check the whole product.

Besides, buyers must be very good at marketing display and color matching, so they can integrate well in all aspects, such as product style, fabric and color.

The buyer has to arrange an international market survey every month, that is, to investigate the market strategy of the competitors' products, styles, prices, fabrics, and so on, and pay close attention to the development trend of the competitors.

After that, we will complete a thorough Market Research Report and analyze the strengths and weaknesses of our competitors, as well as their advantages and disadvantages.

As a buyer, you must always know where you are in the market, so that you can get the best results of your purchases.

Buyers of high-end brands will be active in the world's most popular city for most of the year.

Hong Kong

Tokyo, New York, Paris, Milan and London are the attractive places for buyers.

Whether the buyer of a brand or shop takes local procurement, domestic purchase or global purchase, should be different according to the market positioning and business strategy of the brand or shop.

Most high-end brands or stores will adopt the strategy of global sourcing, so buyers will be able to shuttle around the world's fashion metropolis in more than half a year.

Buyer's purchasing method is not restricted to any form.

Or to the world

Latest fashion

Zhou Sheng looks at the world's top brands' advanced clothing distribution, that is, RTW (ready to wear), looking for the next season's popular information and inspiration, or buying samples suitable for their customers in the retail outlets of the world's fashion cities for later product development, or participating in international trade fairs, placing orders directly to foreign or domestic manufacturers directly, or buying spot goods directly from wholesalers at home and abroad.

Which form of procurement is adopted by the specific buyer depends on which end of the product development is located.

Generally speaking, brand buyers take into account the responsibilities of product development. They will take the former two as the main supplement and the latter two as the subsidiary ones. Shop buyers do not have the responsibility of product development.