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2010 Green Fashion &Nbsp; Necessary.

2010/6/19 14:26:00 56

Green Fashion

1. What do you want to know most about "green concept of low carbon and environmental protection"?


2, is there any contradiction between low carbon life and stimulating domestic demand? How should we balance it?


3, what has your company done now for environmental protection? What else are you going to do?


4, what are the biggest obstacles and difficulties in the process of making our enterprises and brands better reflect green environmental protection and advocating low carbon life? (for example, R & D, technology upgrading, design links, terminal channels, or consumption concepts, etc.)


souhait


Chairman: Cao Shengkui


It is hoped that consumers will learn more about green knowledge.


For children's clothing manufacturers, low carbon environmental protection means that from raw materials to new product design, production and processing, clothing sales and other links, we need to strengthen the utilization rate of raw materials, improve the technological process, improve production efficiency, reduce production costs, and save social resources and other measures.


In the development of new fabrics, outstanding children's wear brands also work harder to give full play to bamboo carbon fiber, soybean fiber, milk fiber and other natural environmental protection raw materials. They have high reliability in moisture absorption, sweat relief, antibacterial and dustproof, so that our children can wear the most comfortable and can protect their own clothing.


We should let consumers know more about environmental protection and have a "green idea" dressing awareness. Knowing that famous brands will strengthen quality inspection in all aspects of children's clothing production, so that pH value, color fastness and formaldehyde content will be controlled within a reasonable range.


Don't deliberately curb normal consumption for low carbon.


Low carbon life focuses on energy conservation and emission reduction. Stimulating domestic demand means not restraining normal consumption. From this perspective, there will be some conflict between them, but if there is a reasonable understanding and practice, there should be no unnecessary contradiction between them.


As an ordinary consumer, the most important thing is to consciously economize on details of life.

For example, save every drop of water, do not waste a grain of food, turn off the lights on hand, try to travel by public pport, etc., and develop good habits in life details, basically speaking of low carbon life.

As for normal consumption in life, as well as education investment, medical insurance and so on, I do not think it is necessary to deliberately stick to frugality.


Deepening children's environmental awareness through products


As the ten largest brand of children's clothing in China, "water boy" has strict requirements from all aspects of raw materials to design and production. For this purpose, a quality inspection department has been set up to take charge of it. Every year, the cost of quality inspection is up to millions of yuan. The goal is not to let an unqualified and unenvironmentally friendly product enter the circulation link.


In the coming days, we should focus on the details of "green environmental protection" from all aspects, select high-quality environmental protection fabrics, and actively develop new functional green fabrics, optimize production and processing technology, reduce production costs, and do our best to design children's clothing products that advocate green environmental protection concept, deepen children's awareness and understanding of green environmental protection, and strive to play a leading role in low carbon economy.


Consumption concept is the only uncontrollable link of enterprises.


At present, water babies are developing towards low carbon and environmental protection in terms of R & D, technology upgrading, design links and terminal channels.


Only the consumption concept is the only uncontrollable part of an enterprise, and it is also the part that we should make great efforts to study next.


We have also seen some gratifying phenomena. For example, our consumers include 70 mothers and are moving to their mothers in the 1980s. This group of people is different from the older generation in terms of their aesthetic taste and consumption concept. They have a deep understanding of low carbon and environmental protection, and their demands for low carbon and environmental protection will also be higher.


This also reminds us that as an excellent brand of children's clothing, we should continue to strengthen the frequency and reliability of market research, timely understand the pfer of consumer preferences and the pursuit of new ideas, such as the concept of low carbon life, and then respond to our R & D, technology upgrading, design, terminal services and other departments, so as to enhance the market competitiveness of the brand.


A green questionnaire.


White collar Chairman: Miao Hongbing


Guide consumers to upgrade consumption


There is a contradiction between low carbon life and stimulating domestic demand.


This year, after the "Copenhagen climate conference" attracted worldwide attention, energy conservation, emission reduction, green environmental protection and low carbon economy have become the focus of attention.


CCTV financial channel's attention to the "two sessions" program, we see that the moderator vividly tells about the carbon emissions of some daily necessities, and advocates the idea of reducing waste and turning waste into treasure, and recommends that spectators buy less clothes and less restaurants.


In this view, appealing to the life style that meets the energy saving and emission reduction means that reducing consumption is equivalent to the low carbon economy, and stimulating domestic demand is a kind of consumption process.

The more carbon we consume, the more carbon emissions we will generate. Undoubtedly, we will damage the world environment to a certain extent. Therefore, there is a contradiction between the low carbon economy and domestic demand.


In this case, how do we balance? First, we should guide consumers to upgrade their consumption and change many unhealthy consumption habits nowadays, not to choose cheap products, but to choose green products.

At the same time, the government and brand enterprises must also give sustained and correct guidance.


"Green pformation" in the era of "green design"


In terms of environmental protection, white collar is the first brand in China's clothing industry to advocate and take the lead in using environmentally-friendly bags. Many years ago, with the help of white collar workers, many brands responded positively.


At the same time, white-collar workers should organize staff to carry out tree planting activities on different scales every year, in order to effectively compensate for carbon emissions.


Over the years, white-collar workers are actively working with brand fabric suppliers to develop environmentally friendly new products and technologies to reduce carbon emissions and environmental pollution.


"Green design" is not only a manifestation of a style, but also an inevitable change of design concept: how to reduce the impact of products on nature, how to improve the utilization of resources and energy, and how to reduce waste through recycling.

This is the core of design concept in the era of "green pformation".


In product R & D, white-collar workers focus on using pure natural materials.

For example, cotton, linen, mulberry silk, etc., to minimize the use of petroleum derivatives, and we have been considering future white-collar workers must develop the extension of technology products, such as clothing for guests can be absorbed by solar energy and the kinetic energy of guests moving into electricity, so that clothing can be automatically heated in winter, and summer can automatically cool down.

This is just an idea, but we believe that it will become a reality in the future.


Making environmental technology truly integrated into mainstream products is the biggest issue.


In the process of making our enterprises and brands better reflect green environmental protection and advocating low carbon life, the biggest obstacle and dilemma is continuous product development and technological upgrading.

How to integrate the latest technology into clothing products and really become the mainstream products in the market, rather than just staying on the concept, should be a research topic that many fashion brands should explore together and put into action.


President Wang Liangxing


How to pass environmental protection from concept, product to behavior


"Green concept of low carbon and environmental protection" is a sensitive issue involving all walks of life and everyone in the world.


What I want to know most is that as a member of the fashion industry, how do we start from our industry to understand the concept of "low-carbon green environmental protection", not only from the in-depth understanding of the whole industry chain, but also our personal fashion awareness, aesthetic trend, wearing habits and daily behavior, and so on, what are the six words that do not conform to the "low-carbon, environmental protection and green", and then we can make a systematic and comprehensive analysis and understanding from concept to product to behavior.


Putting "low carbon guidelines" into "quality of life"


As far as I know, I think there is no contradiction between low carbon life and stimulating domestic demand.


This is how we understand low carbon life. I understand the appeal of low carbon life, in fact, it is to imperceptibly improve people's quality of life.


The improvement of quality of life is bound to generate new inputs. Once people understand and consciously get used to low carbon life and improve their quality of life more effectively, at the same time, as people's living standard is gradually becoming richer, more people will surely realize that low quality life quality input is worthwhile.


Just as many people feel "life is too short", how to make life more meaningful, more fulfilling and vigorous, improve the quality of life and keep healthy is the best way. People who understand the true meaning of life will certainly not care much about the investment of funds.


Money is a worldly possessions. Nowadays people see health more important than life, and environmental protection is closely related to health. Low carbon lifestyle is the embodiment of healthy living quality. Therefore, from this perspective, low carbon will only promote domestic demand without affecting domestic demand.


Li lung's "environmental protection project"


For Li Lang, we have only made some attempts and measures in energy conservation and emission reduction, such as planning a smooth green production line and reducing duplication of labor.


At present, we have begun to do a lot of "Environmental Engineering" tasks. For example, how to improve the environmental protection measures in processing and research, such as bleaching, dyeing, crease proofing, washing and ironing processes, need to take the real "green road". We are working hard to study the work so as to meet the requirements of "green environmental protection, low carbon emission reduction" as far as possible.


Lack of fashion industry

Low carbon standard

System mechanism


I feel that the biggest difficulty of this work is the absence of a professional and standard mechanism for standard system construction.

This will lead to many enterprises do not know how to start to strengthen environmental protection, business operators themselves think that as long as some superficial environmental protection measures have been up to standard, this is wrong.

Some enterprises do not really understand "environmental protection and low carbon", so no matter what research and development, design needs to have pace and step by step. Instead, they should do some superficial work blindly according to their feelings. As for what they should do and what to do, they are all very vague.

To achieve the low carbon standard, we must speak with complete data.


We have just visited World Expo, and I have a better understanding of this. There are many ideas about low carbon in World Expo, but the real low-carbon standards are hard to find. This shows that "low carbon and environmental protection" is still a global issue so far.


Therefore, for the relevant personages in the fashion industry, the application of Mr. Sun Zhongshan's words is: the revolution has not yet been successful, and comrades must work hard.


Ordifen Chairman: Wang Wenzong


Let us know the essence of the cause of high carbon.


I think "green concept of low carbon and environmental protection" is a very important course. First of all, we should let you know a series of reasons for high carbon.


What are the main categories of carbon emissions? Find the source of carbon emissions: every vehicle, one cow, one electricity.

How much carbon emissions do these require? Experts are invited to focus on high carbon causes, projects, content and equipment.

One by one, categorization of resources will reduce energy consumption and consumption and reduce consumption. This will help to control carbon emissions.


Government support and publicity orientation are the ways to solve contradictions.


There is a contradiction between "low carbon life" and "stimulating domestic demand".

Enterprises emphasize that low carbon economy will increase input, increase cost and output will also decrease.


To balance the relationship between the two, first of all, the government can set up a low carbon economic demonstration zone, play a typical exemplary role, let more people understand and join it; enterprises in the pursuit of low-carbon environmental protection process can not do without the government's support and assistance, the government provides green environmental protection credit loans and other related preferential policies, will play a supporting role in the pition to a comprehensive environmental protection, so that enterprises can better achieve pformation.


Secondly, the importance of advocacy, setting up competitive advantages of low carbon and environmental protection, and becoming a social responsibility, so as to better shape the word of mouth of enterprises.

It is the trend of the future to create a trend of "low-carbon green concept".

Now the greenhouse effect is caused by people's lack of understanding or improvement.

Only when the government, enterprises and consumers jointly form a plan can they achieve green and low-carbon life effectively and effectively.


Full implementation of a comprehensive environmental protection plan


Environmental protection is a concept that Ordifen has been insisting on. Since 2008, Ordifen has launched "love fashion, love environmental protection" promotion activities in Shanghai, Beijing, Shenzhen and other cities, sharing the fashion trend with consumers and conveying the concept of green and healthy life.

As a fashionable underwear brand, we hope that through such activities, more fashionable consumers will join the team of environmental protection.


In addition, we choose environmentally friendly fabrics, such as Italy Ou Yi SENSITIVE fabric, to be applied to our products, so that our customers will be more comfortable while maintaining the meaning of environmental protection.


In addition, we now have a series of environmental protection plans: 1, we will formulate emission management policies, such as gas emissions, consult professional institutions for standard displacement calculation; 2, review the use of internal resources, supervise and manage waste; 3, reference to the company plan, foreign and his company's success stories, and internal resources optimization combined with external resources.

For example, Paris underwear exhibition, from 2008, some exhibitors chose to use corrugated cardboard as the materials for the exhibition booth, which greatly saved the cost and made the exhibition more green. 4, set up greenhouse gas emissions, set standards, detect emissions, carry out a special summary report every month, improve carbon emissions step by step, and implement employee reward mechanism.


Consciousness and concept, the root of all natural disasters.


In recent years, Ordifen has been advocating environmental protection. In the process, we feel that the biggest obstacle is people's lack of awareness. They still remain in the past, and have no sense of crisis. They think they have nothing to do with themselves.


In fact, frequent natural disasters with devastating force are the result of excessive consumption of resources.

Due to the destruction of the atmosphere, the climate structure is unbalanced, endangering the survival of mankind.

I think that with the government, enterprises and individuals going deep into the family, only when everyone joins in the process of advocating low-carbon life, can we make life more green.


Finally, I would like to share with you my environmental statement: "low carbon and environmental protection is everyone's responsibility.

Human beings do well in environmental protection and environmental protection.


Chairman Wu Jianmin


Upstream industry chain, green information channels are not developed.


From the point of view of clothing enterprises, if we can understand the low carbon status of frontiers such as textile, printing and dyeing at the first time, this will help us to choose low carbon materials as far as possible and targeted as raw materials for our garment making, so as to contribute to the development of low-carbon environment and economic development and harmonious social environment in the world.


From this stage, clothing enterprises understand the limited information channels of raw materials such as chemical fiber and so on. They can not learn the latest dynamic information of upstream industry chain in time and effectively, and are also difficult to carry out low-carbon green and green action better.


The contradiction between low carbon life and stimulating domestic demand


  

Low carbon life

And stimulating domestic demand is a contradiction between them.

At present, the whole mankind is basically living in a high pollution and high consumption of high carbon consumption.


How to solve these problems? The most important thing is to solve the contradiction between low carbon lifestyle and quick success and instant benefit for development mentality, and balance the relationship between rapid economic development and human pursuit of healthy and harmonious environment.

At the same time, we must look at the state of economic development from the viewpoint of comprehensive balance and overall coordination. We should conduct comprehensive research and timely adjustment from the aspects of daily conduct and psychological state, and not be built on the material desires that human beings can not balance.


Environmental awareness is the most important factor in daily work.


As a garment enterprise, sholang emphatically supports green environmental protection from raw material control, and uses recycled and natural degradable materials such as cotton, linen, wool and other natural and animal fiber materials as far as possible to minimize chemical products and by-products.


In terms of daily work, he focuses on controlling the type and grade of equipment in terms of electricity consumption and low energy consumption equipment, and uses world-class equipment as much as possible to replace high energy consuming equipment.


Shu long always requires low carbon and environmental standards to carry out the daily work. It is an arduous task to achieve more scientific and reasonable environmental protection without affecting the development of the brand and expressing the brand concept of the brand. We need to really think about it and find out the details that meet the requirements of low carbon environmental protection.


implement

environmental protection

The biggest difficulty lies in the terminal.


In the process of advocating low carbon environmental protection, more or more terminal channels frequently decorated to a certain extent impeded the smooth development of environmental protection work.


It is also worth pointing out that the serious pollution caused by the frequent decoration of the mall is easy to ignore.

Therefore, it is suggested that in the process of expanding and decorating the shopping mall, we should minimize the frequency and frequency of the decoration, reduce the complexity of the materials, simplify the store image as much as possible, and focus on the effectiveness of the clothing products themselves instead of using the complex store decoration techniques to foil the connotation of the clothing brand.


Because most of the decorations used synthetic materials or synthetic materials used in the production process, some of them are toxic and harmful substances. In addition, the number of terminal shopping malls has been too frequent in recent years, which not only makes the suppliers overburdened, but also causes the adverse effects of different degrees of pollution of the shopping malls after the decoration, which directly affects the quality of the environment and people's health.


However, the increasingly fierce commercial competition in China makes suppliers have to passively accept the requirements of some shopping malls. If R & D design is concerned, clothing companies can also choose suppliers who can provide low carbon environmental protection materials voluntarily, and consciously realize green environmental protection and low-carbon life. Then, in the terminal channel, they often involve the cooperation relationship with customers and shopping malls. As a supplier, the clothing enterprises are more willing and less powerful, and have no greater initiative to do low-carbon environmental protection.


Therefore, to do a good job in green environmental protection depends not only on a single enterprise, but also on a single industry.

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