Garment Enterprises Mould Brand Value And Get Rid Of Homogenization

　　就目前中国服装行业的发展经济来看，驰名-著名-知名的商标进行了区分，并谈到了按照一般说法。分为：市一级，为知名商标，当然也有地方称为市著名商标。省一级，为省著名商标。全国范围的，称之为中国驰名商标。这是荣誉上的说法。“驰名商标”的概念在国际上称为“周知商标”，即well-known；驰名商标是一法律概念，享受超出商标法一般保护理论的保护范围。如扩大类别保护，扩大到域名的保护，扩大到字号的保护，其实质是为了解决扩大保护事由，解决法律争端。

Well known trademarks are different from the well-known trademarks currently advertised by enterprises. According to the protection regulations of well-known trademarks in China, the protection of well-known trademarks is a case identification and passive protection, that is, only in the same scope of cases, it enjoys extensive protection.

This is essentially different from the famous trademark of the city and the appraisal of famous trademarks in the province. A trademark is a marked indication of a commodity or service as a commodity or service produced or supplied by a specific individual or enterprise. The origin of a brand can be traced back to ancient times when artisans printed their signature or "mark" on their artwork or practical products. With the passage of time, these markings have evolved into today's trademark registration and protection system. This system helps consumers identify and buy a product or service, because the nature and quality of the product or service specified by a trademark on a product or service meet their needs.

The trademark protects the trademark registrant by ensuring that the registrant enjoys the right to use the goods or services, or to authorize others to use the exclusive right to get remuneration. The term of protection varies from time to time, but after the expiry of the period, the number of trademarks can be renewed without additional payment. Trademark protection is implemented by courts. In most systems, courts have the right to stop trademark infringement.

Broadly speaking, trademarks are rewarded by trademark registrants to gain recognition and economic benefits, and promote the positive and enterprising spirit of the whole world. Trademark protection can also prevent unfair competitors, such as counterfeiters, from using similar discriminative markers to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services in the most equitable terms, thus promoting the development of international trade.

Shang standard network experts pointed out that under the condition of market economy becoming more mature, the homogenization of enterprise products has become a fact, shaping brand value and creating a reasonable brand competition mechanism for growing enterprises, so that the brand name from the city to the state to the famous trademark of the country is the mission of the garment enterprises in the historical development, and the inevitable way to realize the Chinese nation's brand and take the world stage.